SWISS kicks off its “LXmas” campaign

We’re in December now, so it’s time for airlines who like puns to kick in their Christmas travel plans. SWISS is launching its LXMas campaign

It isn’t only Rudolph that has a shiny nose – Image, SWISS.

The airline is offering prizes for both its travellers and those land-bound via the airline’s media channels (try Instagram and in the SWISS Magazine).

 

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They’ll also be invited to digitally explore up to four SWISS Christmas worlds using augmented reality filters on Instagram and TikTok and simultaneously enhance their chances of winning a raffle prize.

One particular highlight among the many prizes on offer in SWISS’s Christmas raffle is the chance to fly two loved ones on SWISS to Zurich to enjoy all the festive magic together at a special Christmas Event at Zurich Airport. The lucky winners will be offered a Christmas dinner in a truly unique setting: beneath the wings of an aircraft in one of the airport’s hangars.

Christmas moments in the air and on the ground

Two SWISS aircraft – Airbus A340-300 HB-JMA and Airbus A320-200 HB-IJJ – will be sporting their red noses as part of the festive celebrations. Meanwhile, during Advent, St. Nicholas himself will be making a personal appearance on selected SWISS flights, accompanied by his elves.

SWISS will be celebrating the festive season on the ground, too. On 2 December customers of all ages are invited to visit the Christmas Village ‘Zürcher Wienachtsdorf’ near Zurich’s Bellevue Square, where they can drop by the SWISS ‘LXmas’ stand and get into the Advent mood. Meanwhile, in Zurich Airport’s Check-In 1, travellers and visitors can don special VR goggles and explore the future First Class cabin of the new ‘SWISS Senses’ customer experience concept in a distinctly festive setting.

In Quotes

“We’re really looking forward to celebrating this Christmas with our guests well beyond Switzerland’s borders,” says SWISS Head of Marketing Stefan Vasic. “Through ‘LXmas With You’ we don’t just aim to spread the festive spirit: we want to mark this special time of the year when we all come together and truly appreciate one another. Christmas is always best when it’s shared, we feel, and when we can experience all the magic of Advent together.”

A little lightness before the heavy travel season kicks off

As we head into the busy end-of-year travel season, people will be jetting off to see friends and family (or in some cases, trying to get away from everything). And it’s going to be busy out there.

As usual, allow extra time over the season, as people adjust to travel again, especially at airport security and at the gate.

Small moments of lightness, as well as little competition to make things fun, is always a good thing -and it’s welcoming to see SWISS engage in the season