For those travelling and who love a screen in front of them, Icelandair has selected Pansonic Avionics to supply In-Flight entertainment and digital solutions for its upcoming Airbus A321LR aircraft.
Icelandair Airbus A321LR – Rendering, Airbus.
Pansonic Avionics will offer its Astrova seat-end IFE solution, which will be installed throughout Icelandair’s A321neo LR aircraft, with 16-inch monitors in Business Class and 13-inch in Economy. Astrova offers 4K OLED screens with industry-leading high-definition capability available, combined with high-fidelity audio, accessible through Panasonic Avionics’ Bluetooth technology.
Panasonic ARC in-cabin – Image, Pansonic Avionics
Icelandair will also be receiving a suite of digital solutions from Panasonic Avionics, including Marketplace, OneMedia, Arc Moving Map and ZeroTouch/
Marketplace, which is Panasonic Avionics’ turn-key eCommerce experience platform, is designed to help Icelandair extend its service and ancillary sales efforts.
Meanwhile, the OneMedia platform delivers intelligent and targeted advertisements that will enable Icelandair to increase ancillary revenue and promote products and partnerships as part of the engaging entertainment experience being delivered by Astrova, delivering targeting capabilities and easy-to-use campaign management and analytics tools.
Arc is Panasonic Avionics’ 3D integrated moving map application, which is designed to enrich the passenger travel experience by providing point-of-interest content. It delivers advanced map design with a range of compelling features including real-time flight data, street map views, details of points of interest, and world clock time zones.
Pansonic ARC inflight and in-service – Image, Economy Class and Beyond
Finally, Panasonic Avionics’ ZeroTouch service will enable dynamic and agile content and file transfer to and from Icelandair’s new A321neo LR aircraft. It will provide the infrastructure to support efficient application-based data movement over cell modem, along with real-time access to fleet inventory content, passenger data software, media, and content updates to deliver a relevant and personalized experience for Icelandair’s passengers.
This will be underpinned by its IFE operating system (OS) that will enable Icelandair to build and deliver their passengers’ experiences faster and with greater frequency. This involves shared system services and utilities that enable faster delivery, efficient maintenance, and higher innovation-to-market velocity. This will allow airlines to quickly build, test, and deploy new applications using industry-standard technologies.
As a result, Icelandair will be able to manage its own application deployments to the IFE System
In Quotes
Andy Masson, Vice President of Product Management at Panasonic Avionics Corporation said:
“We are thrilled to be expanding our partnership with Icelandair. By delivering the innovation of Astrova and a range of digital solutions, we are confident that Icelandair will be able to engage more effectively in-flight with its passengers than ever before.”
Tómas Ingason, Chief Operating Officer at Icelandair said:
“This partnership with Panasonic Avionics brings our passenger experience to the next level. We look forward to enhancing our services with the Astrova seat-end solution and improving our offerings with their advanced digital solutions.”
Another Astrova win
We’re seeing a lot of traction on the Astrova platform since its announcement at Aircraft Interiors Expo in 2022, but importantly, airlines signing on for the platforms that underpin the seat-end IFE system
And it shows there’s a lot of room in the platform growth and development – especially when airlines can customise an IFE system without going back to the vendor to do it for them.
With airlines constantly reviewing their IFE platforms (both in terms of business case and requirement), expect to see further deployments in the future.
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