It seems SWISS is expanding its long-haul network, with the announcement it will operate services to Seoul, South Korea.
The services will start in time for Summer, with the airline commencing services to the South Korean capital three times a week from 7th May 2024.
Planned operation details are as follows:
LX122 DEPART ZRH 13:40 ARRIVE ICN 08:25+1 Operates Tuesdays, Fridays and Sundays LX132 DEPART ICN 09:55 ARRIVE ZRH 16:50 Operates Mondays, Wednesdays and Saturdays Commences 7th May 2024 Operates from Zurch Tuesdays, Fridays and Sundays, Operates from Seoul Mondays, Wednesdays and Saturdays Booked Equipment: Swiss Airbus A340-300
SWISS will operate an Airbus A340-300 on this route, comprising 8 First Class Seats, 42 Business Class seats, 21 Premium Economy seats and 144 Economy seats.
Tickets have been loaded in the SWISS booking system and should be syndicated via GDS shortly.
SWISS is building this route, with South Korea being its fourth-largest trading partner, in an attempt to attract further business, along with cultural travellers, tourists and so on, with timings for the departure from Zurich to meet the early morning/mid-morning bank of arrivals in Europe, whilst squeezing into the evening bank on its return from Seoul.
SWISS Chief Commercial Officer Heike Birlenbach.
“We are delighted to be further growing our network,”
“As well as our new long-haul destinations of Washington, DC and Toronto, which we’ve already announced, we’ll be adding the extremely attractive destination of Seoul to our Asian network in summer 2024. The capital of South Korea has a lot to offer leisure and business travellers alike. And our new Seoul service will help us even better meet our customers’ needs for non-stop services to and from the world’s key cities.”
Expansion beyond North America
SWISS – like a lot of airlines – have focused their expansions on North America – where traffic demands have been growing. Asia has been on the back burner as it has slowly recovered from the pandemic.
It seems that SWISS sniffs more than a little business in the area, with it dedicating an aircraft for the 11-hour and 45-minute flight.
It’ll be interesting to see if SWISS can grow this service beyond its three times a week as time goes on.
But for now, it’s a new connection for the Lufthansa Group for those who want to head east.
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