As the Tomorrowland comes up, Brussels Airlines is presenting a new version of its Amare livery – another of its Belgian Icons.
Amare unveils
This will feature on one of Brussels Airlines’ brand-new Airbus A320neo, featuring augmented reality extras. It is applied to OO-SBB – the second Airbus A320neo that joined the fleet.
According to the airline, Amare represents unity for people all over the world. Amare is the first aircraft to feature augmented reality in its livery as the bird comes to life when scanned through specific Social Media channels such as Instagram and TikTok. This feature provides The People of Tomorrow – a first augmented storytelling behind the world-famous magical creature Amare, which symbolizes unity and transcending time and space.
All the Augmented Reality
The whole design process of the livery took about 15 months and attention has been given to details, from the feathers of the bird to the sparkles of the fireworks transitioning into the Brussels Airlines’ logo.
The Tomorrowland experience will continue inside the aircraft where passengers will enjoy the impressive sound system and special mood lighting in the cabin.
Green Fares too
To support Tommorowland’s flights, all Global Journey Packages Brussels Airlines and Tomorrowland sell together will from now on be Green Fares, which compensate the flight emissions with Sustainable Aviation Fuel (20%) and thanks to the investment into qualitative CO2-reducing programmes (80%).
Tomorrowland and Brussels Airlines signed an agreement to invest in the purchase of SAF to compensate for the total carbon emissions of all party flights that will be operated.
In Quotes
Dorothea von Boxberg, CEO, of Brussels Airlines, said
“Brussels Airlines has been a proud partner of Tomorrowland since 2012 and I am happy to announce that we will extend this partnership until 2028. We have many things in common such as the passion to explore the world and connecting cultures, but also the awareness of our environmental footprint and our willingness to take the necessary steps to reduce our impact. These shared values make this partnership such a success.”
Into the Skies
The Second Generation Amare will start flying well before Tomorrowland, with it commencing operations from today, 26 April 2024. It will leave on its “maiden voyage” on 26 April 2024 to Tenerife, at 13.20, flight number SN3781.
The Belgian Icons have been a staple of the Brussels Airlines fleet – your author spent some time about AeroSmurft – the Smurfs aircraft (which is done as cute as anything). They are
- Trident – celebrating the Belgian National Football Team, The Red Devils
- Rackam – Brussels Airlines Adventures of TinTin
- Bruegel – featuring Flemish Master Pieter Bruegel the Elder
It’s a playful way to show local pride and partnerships, whilst making a difference in the sky.
All Images, Brussels Airlines.
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