It must be new amenity kit season – with KLM refreshing its kits too, partnering with Marie-Stella-Maris and Envisions.
The new amenity kits will be flying from 1st August 2024 in KLM World Business Class. In addition, Marie-Stella-Maris premium personal care products will also be available in the KLM Crown Lounge visitors at Amsterdam Airport Schiphol.
Starting 1 August, the Envisions comfort bags and Marie-Stella-Maris personal care products will replace the current Rituals comfort bags and products.
The design of the new comfort bags is the result of a collaboration between KLM and the Envisions design agency in Eindhoven, founded by a collective of young graduates from Design Academy Eindhoven.
The designers drew inspiration for the four new Envisions comfort bags from different moments of the day.
Sunset…
… and sunrise
For those of you who can access the KLM Crown Lounge and those who fly onboard in KLM World Business Class will be access items by Marie-Stella-Maris incluudng hand soap, hand gel, hand lotion, and a face mist. The comfort bag will also contain a face moisturiser and lip balm.
Marie-Stella-Maris products are made in the Netherlands and consist of a minimum of 96% natural ingredients, including shea butter, almond oil, and hazelnut oil. In addition, the social-impact brand structurally donates 2.5% percentage of its sales to sustainable water projects.
In Quotes
Marleen van de Pol, VP of Customer Experience at KLM said:
KLM aims to make every journey meaningful and believes in putting quality before quantity. After all, travel is not about ticking destinations off a list but about unique encounters and personal experiences.
Coming Soon
It seems that KLM have gone for something unquie for their amenity kits, that conveniently turn into bags – and for me that’s a good thing, as you can reuse, rather than dispose of itafter you’ve finished extracting the treasures from it.
It’s just a shame there’s no pen in the bag…
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