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You are here: Home / News / KLM enables Apple’s “Find My Share Item Location” to aid baggage recovery

KLM enables Apple’s “Find My Share Item Location” to aid baggage recovery

06/03/2025 by Kevincm

It’s time for another airline to activate Apple’s “Find My Share Item Location” to help them find missing baggage. And it’s KLM Royal Dutch Airlines who is next to join the party.

KLM Royal Dutch Airlines Boeing 787-9 arriving at Chicago O'Hare International

Customers traveling with KLM can use the new Share Item Location feature to privately and securely share the location of their AirTag or Find My network accessory with KLM customer service to more quickly locate lost or delayed bags and reunite them with customers.

To share the location of their AirTag or Find My network accessory with the airline, customers can first generate a Share Item Location link in the Find My app on their iPhone, iPad, or Mac. KLM has made it possible for customers to easily add this link to the existing online process for reporting lost baggage.

For customers’ privacy and security, location sharing will automatically end as soon as a customer is reunited with their bag, can be stopped by the customer at any time, and will automatically expire after seven days.

In Quotes

Barry ter Voert, Chief Experience Officer said

At KLM, we continuously strive to improve the travel experience of our passengers. This integration of Share Item Location with AirTag fits seamlessly with that ambition. Every lost suitcase is one too many and we want to tackle that in an innovative way. This contributes to higher customer satisfaction and reduces baggage claim costs and the workload of tracing baggage.

Building the power of the Find My Network

Share Item Location is built on the Apple Find My network, a crowdsourced network of over one billion Apple devices that use Bluetooth wireless technology. Most of us know of the AirTags and combatible item (such as items from PebbleBee, Chipolo and so on).

This network can detect missing devices or items nearby and report their approximate location back to the owner (with Ultra-WideBand connectivity to give precision). The entire process is end-to-end encrypted and anonymous, so no one else, not even Apple or Find My Network accessory manufacturers, can view an item’s location or information.

My advice is the same though – with batteries in AirTags lasting about a year or so, if you’re travelling (or misplacing items often) make sure you change the batteries. The Find My App will warn you, but it might be a good idea to keep a spare CR2032 in your luggage.

 


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