Virgin Atlantic continues its passenger experience investments, with the airline unveiling its new Clubhouse lounge at Los Angeles International Airport.
The lounge has been designed with wellness in mind, the lounge offers exclusive amenities, spaces and experiences tailored to enhance the preflight experience for eligible customers1.
The Clubhouse, located in the Tom Bradley International Terminal, is a multi-sensory experience designed to soothe the senses at twilight with thoughtful touches to aid relaxation. Paying homage to the City of Angels, the lounge features local artwork and sunset-inspired mood lighting to create a serene retreat. Day-to-night transitional lighting helps to align circadian rhythms, encouraging mindfulness and setting the stage for a restful journey on the airline’s three overnight flights to London Heathrow.
Guests can relax, work and dine in the Ruby Room, a Hollywood-inspired space with its own cinema featuring wireless headsets connected via Bluetooth, or retreat to The Royal Box, a destination for VIPs featuring adjustable mood lighting and a secret menu.
The Ruby Room
The Royal Box
For those needing a quiet space to focus, The Wing’s acoustically-sealed work pods nod to Virgin Records’ legacy, named after iconic studios like The Manor, Olympic Studios, and Sunset Sound, where legendary artists once recorded.
Workpods in The Wing
The Zen Den is an immersive space featuring relaxation, movement and mindfulness sessions powered by the FORME Studio, an award-winning smart fitness mirror.
A unique way to wind down, refresh, refocus or re-energise before crossing the Atlantic in style. Guests can explore three exclusive categories – Mind, Body, and Spirit – each offering a selection of guided sessions from FORME’s extensive library. The experience begins with a personalised welcome video from Virgin Atlantic founder, Sir Richard Branson, setting the stage for a curated experience.
Products by Flamingo Estate’s Garden Essentials collection add to the sensory experience, including a Rosemary and Clary Sage Body Wash and Hand Soap, nourishing Rosemary Shampoo and Tulsi Conditioner, and Clary Sage and Ionian Bergamot Body Lotion.
Food and Drink
Those looking to fuel up before their flight can enjoy table service from their preferred spot, available at every seat. Guests will delight in signature dishes and wholesome options that cater to all dietary needs, including a tuna poke bowl, California roll, tofu pho, Californian fig salad and much more.
Convenient and health-conscious bites like Mediterranean quinoa salad, raw vegetables and hummus, citrus kale salad, and trail mix are also available for self-serve at the brasserie.
The beverage menu features low and no-alcohol offerings like TRIP Mindful Blend, designed to promote sleep and wellness, combining lion’s mane, magnesium, ashwagandha and L-theanine with an infusion of nature’s botanicals. For those who prefer a more spirited wind-down, cocktails crafted by Virgin Atlantic’s in-house mixologist include the Twisted Angel, created specifically for Angelinos, featuring Aperol and gin with a cheeky nod to the ethereal halo that lights the bar.
“ReLAX and Unwind with Alan Cumming”
In celebration of the Clubhouse opening and to lull travellers into a pre-flight dream-like state, Virgin Atlantic has partnered with Actor and Emmy-winning TV Host Alan Cumming to narrate the airline’s first-ever original bedtime story. “ReLAX and Unwind with Alan Cumming” invites travellers to immerse themselves in a soothing narrative that highlights the personal touches of Virgin Atlantic’s in-flight experience, perfect for setting the tone for a restful flight.
He said:
“I travel between the US and the UK all the time, and I honestly adore a long-haul flight. It’s one of the few times I have just for myself and so I treat it like a spa day in the skies! I have a rule that I am not allowed to say no to anything I am offered (within reason of course- treachery is always a no!), so from the pre-flight champagne onwards everything is welcomed with open arms. And as the lights dim and I change into my PJs and fluff my pillows, I actually enjoy it more than bedtime at home,”
“So I feel honoured and agog at the idea of lending my voice to a story that will soothe and delight passengers as they’re sipping a cocktail or a cuppa, tucking themselves in and being lulled to dreamland in the skies on Virgin Atlantic flights going all over the world. See you in the Clubhouse. Mine’s a vodka martini!”
In Quotes
Corneel Koster, Chief Customer & Operating Officer, Virgin Atlantic, commented;
“We’re bringing the Clubhouse experience to the West Coast with new spaces and surprises that are unique to Los Angeles. Everything about the Clubhouse at LAX is intentionally designed and pays homage to both our British roots and local Los Angeles tastes. LA is a global hub for wellness, and this new Clubhouse caters uniquely to that mindset in a way that only Virgin Atlantic can. Who else has a Zen Den and Alan Cumming reading a bedtime story in The Royal Box? It is so us to add a little fun and flair, our awesome team can’t wait to pamper our LA guests before they cross the Atlantic in style.”
Opening times and access to the lounge
The Virgin Atlantic Clubhouse at LAX is currently open daily from 11:30am PDT. If you want to visit the lounge you need to meet the elgibitiy criteria.
According to the airline, these are:
- Customers flying in Upper Class on Virgin Atlantic + one guest travelling with Virgin Atlantic or Delta Air Lines
- Virgin Atlantic Flying Club Gold Tier members + one guest travelling internationally with Virgin Atlantic or Delta Air Lines
- Delta One customers on a Delta Air Lines international flight
- SkyTeam Elite Plus members travelling on Virgin Atlantic or Delta + one guest travelling on an international flight operated by a SkyTeam carrier
- Customers connecting domestically must be traveling same day on the same itinerary and ticket
Well. It is rather red.
Virgin Atlantic has played into the local environment, as well as the needs of its customers for this lounge, with options for dining, relaxing and working, as well as focusing options for wellbeing too – something which can be ignored after a busy day.
Even if it is more than a little red.
Rather on-brand for Virgin Atlantic.
All Images, Virgin Atlantic.
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Great to see Virgin focussing on the US lounges, but when will they show some love to LHR? It lost the barbers and the hot tub a few years back, and could do with a facelift. The same for the arrivals lounge.
I think Virgin Atlantic are hoping for a positive outcome with a Heathrow Airport switch-around before investing further in Terminal 3… they’ve long eyed Terminal 2 as a base to operate out of.
We’ll have to see if a great Heathrow shuffle appears…
I hope when/if it does happen that, there’s a big investment from them. It’s their home base, and the Clubhouse concept IS really cool. For a while there was talk of a Clubhouse at MAN for VS and Virgin Holidays. I know that’s not happening now but that was genuinely exciting, especially for those in the North who don’t exactly have a lot of decent lounges!