Bluebox Aviation Systems has announced a partnership with Viasat Inc., becoming a member of its innovative Connected Partner Platform (CPP).
Under this agreement, the Blueview Retail solution will be available to airlines using Viasat’s in-flight connectivity-powered suite of digital products.
Bluebox’s Blueview Retail is a state-of-the-art digital solution enabling airlines to increase onboard retail revenue per seat by providing seamless order-to-seat capability directly through passenger devices.
Airline deployments have demonstrated a 10% to 20% increase in retail revenue when order-to-seat is available. Notably, 70% of total onboard transactions typically occur through the system, highlighting passenger preference for the convenience of ordering from their own devices throughout the entire flight journey, rather than waiting for the trolley service.
Integrated with Viasat’s robust in-flight connectivity infrastructure, Blueview Retail can function as a stand-alone system or integrate seamlessly within existing airline retail ecosystems. It supports various onboard offerings, including food and beverage (F&B) and duty-free products, enhancing passenger engagement and driving ancillary revenue.
Additional features include airline-branded experiences, personalized retail promotions, and Viasat-powered advertising placements integrated within the retail interface.
In Quotes
Kevin Clark, CEO of Bluebox Aviation Systems said:
“We’re thrilled to partner with Viasat through their Connected Partner Platform,”
“This collaboration opens exciting new opportunities for Bluebox to deliver powerful onboard retail experiences to airlines worldwide, proven ways to enhance passenger engagement and help to significantly drive onboard monetisation.”
Editors note: We’re going to see a lot more Passenger Experience announcements as we ramp up to Aircraft Interiors Expo 2025 and the Passenger Experience Week in Hamburg. We’ll be on the ground reporting from the show
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