It’s that time for another special livery – this time with jetBlue celebrating their 20-year partnership with Dunkin’.
jetBlue and Dunkin’ freshly painted aircraft – Image, jetBlue
The newly painted aircraft has been named Brewing Altitude, features Dunkin’s iconic pink and orange branding, brought to life with a playful donut and coffee motif. The aircraft’s new look was revealed at a celebratory event in Boston, where both brands have deep roots and a loyal following.
The JetBlue and Dunkin’ partnership started in 2006 when JetBlue offered Dunkin’s Original Blend coffee at 35,000 feet. In 2011, Dunkin’ became the airline’s exclusive onboard coffee provider. Now, the two iconic brands are taking their partnership to new heights as the aircraft makes its way across JetBlue’s network.
Now for the promotion
To bring a little joy to the start of the week and celebrate the livery, JetBlue and Dunkin’ are offering status for customers who fly on Brewing Altitude on Mondays beginning 19th May through September 1. TrueBlue members who fly on eligible routes on the aircraft will receive Mosaic 1 status, and Dunkin’ Rewards members will earn Boosted status for three months.
Current Mosaic members will receive 20 bonus tiles, applied to their 2025 tile tracker. Existing Boosted Status members will earn twice the number of points on top of the base points earned for all qualifying purchases for three months.
Terms and conditions apply. For full terms and to view the routes that Brewing Altitude will fly each Monday of the promotion, visit jetblue.com/sale/jetblue-dunkin-monday-pick-me-up.
In Quotes
Marty St. George, President, JetBlue said
“Dunkin’ has been part of the JetBlue journey for nearly two decades, and we’re proud to showcase this partnership with a livery that’s as fun and bold as the brands behind it,”
“With our shared Boston heritage and focus on delighting loyal customers, this collaboration brings together two fan-favorite brands in a way only JetBlue and Dunkin’ can.”
Scott Murphy, President of Dunkin’ added
“This is about more than coffee in the sky; it’s about two beloved brands coming together through a shared passion for meeting people where they are and fueling them on their journey,”
“From Boston to beyond, we’re proud to see our iconic pink and orange take flight with JetBlue and celebrate the fans who’ve made Dunkin’ part of their everyday ritual, even at 35,000 feet.”
Well, you won’t miss this aircraft.
Compared to the normal hues of blue, you won’t miss this Airbus A320 when it taxies to the gate. With commercial partnerships, part of the battle is finding the right partner (both in terms of brand fit, benefits and costs).
In the case of jetBlue and Dunkin’ – that partnership has worked out well for them over the past 20 years.
And for those who feel lucky, flying on this aircraft on Mondays could be very rewarding indeed. You’ll just need to keep an eye on where and when it’s flying to get the status freebies the airline is handing out…
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