Multimodal connections are important in travel, as we seek to reduce reliance on cars and non-required flights. Well, JetBlue and Brightline have launched a partnership to offer more travel connections across Florida, bringing a multimodal travel option.
For the first time, JetBlue customers can book Brightline tickets directly on the airline’s booking engine as part of a combined itinerary, providing even more options to travel to and from cities like Miami, Fort Lauderdale, West Palm Beach, and Orlando.
Brightline provides connections between JetBlue flights and stations in Miami, Aventura, Fort Lauderdale, Boca Raton, West Palm Beach, and Orlando. The Orlando station, located at Orlando International Airport, allows for transfers between air and rail, whilst the Fort Lauderdale station is around five miles away, connected by a shuttle bus service to the airport.
Brightline at Orlando International Airport – Image, Brightline.
Passengers who book JetBlue’s Mint product will be allocated seating in the Premium cabin aboard Brightline, whilst those in Core will be placed in the Smart fare seating.
In addition to expanding travel options for new bookings, this agreement also enables JetBlue to offer alternative itineraries that incorporate Brightline rail segments during periods of irregular Florida operations, providing more flexibility for customers and enhancing recovery options when travel doesn’t go as planned.
In Quotes
Dave Jehn, Vice President, Network Planning and Airline Partnerships at jetBlue, said:
“As we continue to grow in Florida and offer more flights to and from cities like Fort Lauderdale, West Palm , and Orlando, our partnership with Brightline helps us deliver even more value and convenience to our customers,”
“JetBlue and Brightline share a commitment to innovation and great service, and together we’re expanding transportation options for all of our customers to get to where they want to go, whether they’re starting their journey, heading to their final destination, or adjusting plans along the way.”
Barbara Drahl, Senior Vice President of Marketing and Commercial Strategy at Brightline, added.
“We are proud to partner with JetBlue to enhance connectivity throughout Florida,”
“This partnership enables travelers to book a single ticket for both air and rail, offering a fast, reliable, and eco-friendly rail transportation option while seamlessly connecting to JetBlue’s extensive network.”
More, Please.
Here’s a little something that will shock some people – not everyone drives, and not everyone is comfortable driving in another country.
I know this will shock some of you.
Having multi-modal options that can reduce the need to head to a rental parking lot, and instead drop you in the heart of where you are travelling, is a wonderful thing. From there, impacts can be lessened, with rideshares and taxis providing onward connections, or even local buses and trains.
All this, without the need to hire a car.
For jetBlue, it will allow them to shuffle passengers between Orlando and Fort Lauderdale if things go sideways at one of those airports, whilst bringing passengers to Brightline and raising awareness about its offerings.
I would love to see other airlines sign further agreements with Brightline to offer full “codesharing”, building in disruption delay and guaranteed connections (akin to the AirRail offerings in Europe), but this is one hell of a starting point.
And whilst we’re on infrastructure, if Brightline and Fort Lauderdale Airport could build a station at the airport (as opposed to an outpost five miles away), that would be a wonderful thing too…
It’s right there. Next to the perimeter road on the right. C’mon. THIS IS NOT HARD. Map Data, OpenStreetMaps.
H/T: Airlineflyer over at BlueSky
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