British Airways is upping its amenitiy kit game, with special edition kits from flying from London Gatwick.
These new amenity kits will be offered in Club World (long-haul business class) cabin at London Gatwick, part of a new partnership with luxury British wellness specialist anatomē.
There will be four unique and bold designs from British artists in the range for customers to collect, as the flag carrier continues to push the brand and customer experience forward, celebrating British originality, creativity and relaxation at 35,000ft.
The amenity kit includes a bespoke 10ml moisturiser and a 3ml multi balm from anatomē, produced especially for British Airways, as well as earplugs, a dental kit, an eye mask and socks. Exclusive and limited edition, the range of travel pouches are set to become immediately sought after, and used again and again by customers.
The botanical multi balm is formulated with a blend of botanical extracts and essential oils to provide nourishment, providing the perfect skincare addition when travelling. Ultra-hydrating, it is infused with organic shea butter, rosemary oil and vitamin E, and suitable for all skin types, whilst the hydrating moisturiser is deeply nourishing and designed to help skin stay refreshed, ideal for use in-flight. Developed with a unique blend of essential oils, aloe vera and hyaluronic acid, the moisturiser makes skin feel calm and deeply hydrated.
The amenity kits are being offered to customers travelling in Club World, now flying on departures from Gatwick.
In Quotes
Calum Laming, British Airways’ Chief Customer Officer, said:
“At British Airways we’re always looking to innovate for our customers, and, like our new global lounge concept and cabins, as well as our marketing campaigns and safety videos, we set out to signal a new direction, creating something bold and original, modern and unexpected that would surprise and delight our customers. We’re confident we’ve achieved that with this collaboration with outstanding homegrown British talent and wellness products by anatomē.
“The kits have been designed to be enjoyed during and after the flight. They’re ideal for reuse – whether as a travel pouch or an everyday carry-all. We’ve worked with anatomē to choose products that are both ultra-hydrating and relaxing, and we can’t wait to share them with our customers on board.”
Reuse before recycling
British Airways is emphasising some eco-credentials in its kit, highlighting the reuse of the amenity kit – which is something I do regularly to my kits (I have some classic United Airlines pre-merger kits that have made excellent cable holders or USB stick homes).
In addition, the anatomē products have been made using recyclable aluminium packaging, whilst the kit itself is made recycled materials and bamboo for the toothbrush.
Amenity kits give a chance for a product or a brand to shine, whilst providing the airline with a sticky method of staying in the person’s mind.
If you can have a little fun with it, so much the better.
Images, British Airways
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