The problem with the online world and social media is sometimes, things don’t always go to plan.
Take Lufthansa for instance. They decided to harness the power of social media to name their brand new Airbus A380. With an offer of 1 Million Miles on the table, some wag was going to have some fun with this.
And so they did.
A Russian woman nominated the name of “Stalingrad,” the Russian city where Nazi Germany suffered a defeat in 1943 by the Red Army, losses of up to one million troops. Almost straight away, people followed the lead and 10,000 of them agreed that Starlingrad would make a great name for this aircraft.
Silently, Stalingrad was removed from the list of nominated names, with the name “Sky Future” being popular now.
Lufthansa’s comment is that the airline names is planes after German cities, and was looking for something that would appeal to children.
It’s just another lesson of online media – giving the public 100% means you open yourself up to all sorts of troubles – and to never underestimate the public…