Ryanair has been working behind the scenes tidying itself up and trying to shake off its old image – from its booking engine to customer service initiatives and now – to its mobile device applications.
Ryanair 737-800 taxing at Birmingham Airport – Image GhettoIFE.com.
One of the nasty points of its past was when the airline charged for its mobile app – and yes, I documented it – here’s the proof in 2012.
Well thankfully, that changed some months ago when Ryanair reduced the price to free.
The current price of free (and yes, I’m still amazingly with the same mobile network).
There’s additional good news as Ryanair has boosted the usefulness of its apps – with the latest update of the apps, supporting booking through the app, seat allocation, booking management, purchasing of optional services – and for one which will save money, the ability to check in and generate Mobile Boarding Passes.
For those who forget to print out their boarding passes on Ryanair (which can cost a pretty penny – £20 a time), this could be a money saver for at least one person in your travel party.
The updates are available for Apple iOS via iTunes and the Google Play Store available in English, Italian and Spanish.
It’s another small improvement as Ryanair tries to move away from its old Ultra Low Cost image, and tries to fight for higher margin customers.
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