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Economy Class & Beyond

You are here: Home / Humour / Lufthansa takes a square aim at English football fans in its new advert

Lufthansa takes a square aim at English football fans in its new advert

12/05/2016 by Kevincm

It’s coming up to a period of time where I turn off the TV as 22 grown men kick a ball around a field and is referred by at 30,000 people in a stadium.

Yes. It’s coming up to UEFA’s Euro 2016 European Football championships.

And it seems Lufthansa are playing along – with their latest advert… taking aim at the old enemy on the football field. That would be the England Football Team

https://www.youtube.com/watch?v=FD9UTBWo51w

Here’s some choice moments from it.

Lufthansa Advert
WE ARE FLYING WITH THE GERMANS? (Editors note: I’ve left subtitles on after watching a Japanese video. I haven’t been bothered to turn them off yet…)

Then the transportation to “hell”…. Lufthansa Advert
Ah. Stereotypes everywhere. (Although I will say this: The seats look a hell lot better than Lufthansa Neue Europa Kabin seats). 

Lufthansa Advert
Vier world cups mein Englisch Freund. Vier Mal…. VIER!

Lufthansa Advert
The normal disposition of an England fan when Germany heads into the finals… on penalties normally, breaking English hearts along the way (it’s a law or something).

But it’s a nightmare! – instead the fan is aboard a Lufthansa Widebody in Business class (side-note good luck getting a widebody Lufthansa plane between the UK and Germany).

Lufthansa Advert

See… it isn’t that bad. Or is it?

Lufthansa Advert
Vier Mal mein Englisch Freund….. VIER!

It’s playful and it’s playing well to the German audience. It plays on everyone stereotypes (be it German or English) and is good giggle.

Well played on the plane Lufthansa. We shall see on the field of dreams though if you can put more penalties in than the English Team.

Oh wait…..


Welcome to Economy Class and Beyond – Your no-nonsense guide to network news, honest reviews, with in-depth coverage, unique research as well as the humour and madness as I only know how to deliver.

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