It seems that Primera Air – who promised a long haul and short haul network from Birmingham – is to throw in the towel and drop Birmingham Airport form its network.
The network will slowly wind down from the 3rd September, with the Palma de Mallorca routes suspended, and the rest of the operation serving Reykjavik, Malaga, routes ending on 29th October 2018.
It is unknown if the airline is returning to the airport in 2019.
All Primera Air customers should already have been informed of the cancellations.
And that ends Primera Air’s Birmingham ambitions. Lets be honest, the business at Birmingham Airport is cut throat at the low-cost end of the market, with Jet2.com, Thomas Cook, TUI and Ryanair all scrambling around for customers.
Their long haul network was hampered from the start, with a lack of planes – and low loadings (with 70% loadings reported). With the performance of the short haul routes being less than stellar, it’s yet another airline that can’t make the Midlands market work right…
… on a mixture of vague promises and holiday traffic only.
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