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You are here: Home / New Aircraft News / Flybe goes through another rebrand…

Flybe goes through another rebrand…

06/09/2018 by Kevincm

Someone at Flybe has got the paint tins out to re-brand the fleet.

Again.

The airline revealed its new colours, painted onto a Bombardier Q400 series turboprop.

FlyBe New livery - Image, Flybe via Twitter
FlyBe New livery on a Bombardier Q400 – Image, Flybe via Twitter

According to the airline, this is being done in sync with the “close to you” re-brand the airline went through in January 2018.  The airline will be processing 10 aircraft a year into this new livery, with the four Embraer E-175 arriving next year to be delivered in the new paintwork

The airline is still in the process of painting its fleet (look around, there’s still plenty of white and light blue FlyBe planes around, and their current “Faster than road or rail” liveries)

FLYBE clasic
Flybe Q400 at London Heathrow in classic white and light blue, Shot August 2018 – Image, Economy Class and Beyond.

FLYBE current
FlyBe “Faster than road or rail” purple, orange and red. Shot August 2018 – Image, Economy Class and Beyond

And yet… fleet paintwork isn’t Flybe’s biggest problem.

Just dig a little, and you find reports of poor on-time performance, cancellations, as well as senior staff leaving.

And maybe focusing on On-Time Performance is the one thing the airline needs to work on more than anything rather than getting the tins of paint out.

However, the airline appears to be on a turnaround with the fleet rationalisation plan and moving away from the low-cost carrier battle to the regional carrier operation (which it can do a lot better with a 78 seater Q400 it seems).

Let’s hope they paint a few more planes up before the next re-brand.


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