Sometimes, it feels loyalty is a one way street with an airline or group. You fly them, and you get a pittance in miles some days. Other days, it can feel that loyalty can pay, with reasonable redemptions and recognition.
Scandinavian Airlines Eurobonus is to introduce a change to the scheme – offering Gold for Life.
SAS Eurobonus cards – Image, Scandinavian Airlines
The scheme will require you to hold at least Gold Membership of SAS Eurobonus for 10 year continuously, provided they qualify for minimum SAS EuroBonus Gold status through either basic point accrual or qualifying flight segments.
More importantly, travellers of any age can be awarded Eurobonus Gold for Life.
In addition, the airline is introducing point sharing – allowing familys and friends to pool points together. The sharing feature went live on the 10th December and the full details are at https://www.sas.se/eurobonus/point-sharing/#/point-sharing.
Up to 7 people can be in a pool. EuroBonus members can be part of one Point Sharing group at a time, but they can always change or leave groups every six months.
Bear in mind if you join a point sharing pool, all your points transfer into that pool. Check the FAQ’s before creating a pool…
In quotes
Johan Mägi, Head of EuroBonus at SAS on points sharing
“A growing number of travelers share experiences and collect points from flights, through car rental, shopping, or many other offers from our partners. Sharing points is a great way to get those desired experiences faster, be it a bonus weekend getaway, a flight upgrade, a free hotel night, or any of the many options that SAS EuroBonus points offer,”
On Gold for life
“We have a unique group of loyal travelers who choose SAS for their extensive traveling, year after year. Lifetime Gold is our way to thank those members with our most precious reward, to enjoy the exclusive service of SAS EuroBonus Gold status for life,”
Gold for Life… of whom?
One thing to remember about a Gold for Life programme is what “Life” actually means (and I’m not referring to the number 42 in this case). In most cases, it will be for the lifetime of the airline or the frequent flyer programme.
Whilst it’s a welcome sight to see – and a sign that SAS sees their Eurobonus programme to be around for some time, it’s important to remember that the promise of “gold for life” may only be the life of the frequent flyer programme
The old rule of “they who own the programme makes the rules” comes to mind.
But for long-term SAS flyers (and those who are hub captive), it’s a welcome enhancement to the programme.
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