It seems love is in the air – or at least British Airways trying to introduce a little romance in the air, with the airline announcing updates to its In-Flight Entertainment System – with the oncoming storm that is Valentines Day.
A selection of love-inducing/vomit-inducing (take your pick) content is being loaded including:
Mamma Mia: Here We Go Again
Crazy Rich Asians
The Shape of Water
Something’s Gotta Give
An Affair to Remember
Gone with the Wind
I’m Alan Partridge – Alan Attraction
Fresh off The Boat – Love & Loopholes
Sex in The City
Inside Hotel Chocolat
The Night of All Nights
First Dates: Valentine’s Special
Modern family: My Funky Valentine & Written in the Stars
It’s Always Sunny in Philadelphia
Sue Roe reads – In Montparnasse – Audiobook
Gustave Flaubert – Madame Bovary – Audiobook
Elgar Finzi – Violin Concertos- Classical music
AyseDeniz Gokcin – A Chopin Affair: Sonatas – Classical music
Ida Sand – My Soul Kitchen– Easy Listening music
Lisa Stansfield – Deeper – Music
Marianne Williamson – The Relationships Workshop – Audiobook
The channel, which will run until the end of February. A subset of the content will be loaded on systems that cannot handle the full set (think Rockwell Collins Boeing 747/777 aircraft). The normal content will be loaded for those who want avoid hearts and romance at 35,000ft.
Carolina Martinoli, British Airways’ Director of Brand and Customer Experience, said:
“For many of our customers, being able to settle in to watch some latest film releases as well as much-loved classics is a real treat that they look forward to. Whether our customers are travelling with someone special or wanting to enjoy a good film, we look forward to welcoming them on board with our Love is in the Air channel.”
Just remember – no Flying High/Solo Aviators Club Memberships please.
It’s interesting to watch airlines being more agile and adjusting to seasonal trends – and how they deliver that. In this case, British Airways has turned to its IFE system to deliver something extra on top of its normal offering which is seasonal and relevant – and it’s a good use of the IFE system to cuddle up to something together.
Just please – no memberships of the Mile High Club or Solo Aviators Club, please… Least of all – you’ll have an angry crew to deal with… let alone what awaits you on the ground.
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