If you’re British, Marmite can provoke strong reactions – some people love it, other people hate it.
So of course, to celebrate part of British Airways 100, the airline has done a tie-up with Marmite to bring it in the cabin, and sell it in-flight
The tie up begins on the 1st May, and will be available in-flight.
And for those who think Marmite isn’t important, apparently, it the most confiscated brand at airport security at London City Airport.
The jar offered is under the liquids allowance at 70 grams – and will fit in your liquids allowance.
It seems for or Brits travelling abroad, it is clear they cannot go without the British spread that has divided the nation since 1902 (yours truely is in Team Hate)
London City Airport has seen deserted jars of Marmite increase 50 per cent in the first three months of 2019, from four to six jars a day, and the airport forecasts it could seize over 2,000 jars this year alone.
British Airways is kindly offering to sell a jar in-flight, that weighs in at 70 grams for £3.
That’s a fair bit of markup on retail – to put it bluntly, with a non-compliant jar in Waitrose at £1.25
Just a smidge of a markup.
Hamish McVey, British Airways’ Head of Brand and Marketing, said: “
It’s clear that customers like to enjoy their favourite brands like Marmite while travelling or when they’re abroad. We work with some of the best of British to bring them to our customers on board our flights and now, in our centenary year we will have even more brands alongside Marmite that our customers can enjoy.”
Ian Cowie, Director of Customer Operations at London City Airport, said:
“With 4.8 million passengers travelling each year through London City Airport, many of whom are returning to the continent or heading on holiday, it’s little surprise that Marmite is such a treasured item and demonstrates just how loyal Brits are to their favourite brands. Whether you love it or hate it, we’re looking forward to ensuring passengers can continue to get their Marmite fix. For any other liquids, pastes and gels over 100ml, it’s best to pack them safely in the hold.”
Love it or hate it – it’s on sale soon
With British Airways tying up with Brewdog for deliver craft beer, and now Marmite to ruin perfectly good toast – there’s more than a few tie-ups to come as BA celebrates 100 years in the air. With it being a special edition, I’m sure some people will pay £3 for a jar.
Just don’t ruin the cabin with that stuff. It’s hard to clean, and might lead to a few biological waste hazards if you’re not care.
I hate Marmite. I don’t think you could had guessed.
Welcome to Economy Class and Beyond – Your no-nonsense guide to network news, honest reviews, with in-depth coverage, unique research as well as the humour and madness as I only know how to deliver.