Aer Lingus is edging towards a more traditional carrier service, with plans to launch a European Business Class service called “AerSpace”
The Business class product will be a EuroBusiness product offered on their existing fleet (as well as the A321LR when it comes on stream)
According to the airline, it will offer:
- Middle seat free
- Private overhead storage
- Complimentary food and drink from the Bia menu (1 snack,1 drink)
- Lounge access
- Priority boarding
- Fast Track security
- Automatic standby for earlier flights
- Free changes and refunds
Looking at the rollout, it’s visible for flights. Here’s an example with a outbound between Birmingham and Dublin.
For those on transatlantic business class flights, AerSpace will be offered on connecting flights that offer it too – a welcome thing to see.
AerSpace appears to be included on connecting longhaul business class fares, which is nice. Really hated that @AerLingus drop from a great longhaul biz seat to economy shorthaul. #PaxEx pic.twitter.com/m5oJ3UggrT
— Jason Rabinowitz (@AirlineFlyer) May 2, 2019
AerSpace will roll out on limited routes to start with, operating in both directions of travel. The routes include
To the United Kingdom
- Dublin/Cork/Shannon/Belfast-London Heathrow
- Dublin/Knock- London Gatwick
- Dublin to/from Birmingham
- Dublin to/from Manchester
- Dublin/ Cork – Amsterdam
- Dublin /Cork – Barcelona
- Dublin/Cork -Lisbon
- Dublin/Cork – Munich
- Dublin /Cork – Paris
- Dublin – Berlin
- Dublin – Dusseldorf
- Dublin – Frankfurt
- Dublin -Milan Malpensa
- Dublin – Milan Linate
- Dublin – Geneva
- Dublin – Zurich
- Dublin – Brussels
- Dublin – Madrid
A welcome return to business
For those demanding a business product – be it on a direct flight or a connection – it seems Aer Lingus has finally listened and moved away from that low-cost part of the experiment it started many years ago.
And there will be those willing to pay – be it for the same-day day standby, or the additional services.
As it’s a EuroBusiness product, the cabin can be flexibly adjusted per flight, rather than keeping a fixed configuration. This should help in optimising the loads as needed.
It will be interesting to see the uptake on this, and the traffic patterns too in the short to medium term.
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