We’ve had planes painted in retro paint jobs, marmite and now, British Airways launch their own English Sparking Wine.
British Airways English Sparkling Wine – Image, British Airways
The new sparkling wine will be from the 1st July 2019. It will be featured in British Airways First Class on long haul routes, as well as The Concorde Lounge at Heathrow Terminal 5. For those who want a sneak peek, the win will feature at he winery’s Mad Hattingley Tea Party pop-up at TASTE of London in Regents Park from 19th June to 23rd June.
British Airways’ team of wine experts worked with Hattingley Valley’s to create a 2015 Blanc de Noir, with a Pinot Noir dominant blend that the airline says will work perfectly at altitude.
In Quotes
Kelly Stevenson, British Airways’ Wine and Beverage Manager, said
“There’s no better, or more British way to toast our milestone year than with an English Sparkling Wine. We’ve loved working with Hattingley Valley to create something really special for our First customers and this will be the first time we have ever served an English Sparkling Blanc de Noirs on board. This blend will excel at altitude as the notes of red apple skins and light red fruits really shine through.”
Emma Rice, Hattingley Valley’s Director, Head Winemaker and Winemaker of the Year in 2014 and 2016, said:
“English Sparkling Wine is now incredibly popular around the world so we’re thrilled to have partnered with British Airways to create an exceptional wine that can be enjoyed on the ground and in the air across their network.”
British products for a British Airline
With British Airways partnering with brands that represent the United Kingdom as it celebrates its 100th Anniversary, it’s been interesting to watch who they’ve partnered up with (for example, Marmite, Brewdog and so on).
I suspect there will be more to come… and as much as I would love to review this for you, the press department neglected to send a bottle over for review purposes….
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