With Norwegian Air Shuttle’s CEO stepping down, it seems the airline is also taking a hard look at its network, and choosing to slice and dice its long haul network.
So what’s up for the chop? The following routes will shift to a spring/summer operation, whilst being suspended over winter 2019/2020.
- Boston – Paris
- Chicago – London
- Denver – London
- Fort Lauderdale – Copenhagen
- Los Angeles – Copenhagen
- Los Angeles – Oslo
- Los Angeles – Rome
- New York JFK – Copenhagen
- New York JFK – Stockholm
- Orlando – Oslo
Depending on demand, some of these routes might reappear for the Winter 20/21 season. In addition, the following routes have been discontinued inefficiently as competition and load issues come to the fore.:
- Las Vegas – London
- Orlando – Stockholm
The airline will redeploy these aircraft on operating more profitable long-haul routes elsewhere within Norwegian network, as the airline attempts to work out how plans to returns to profitability.
In addition, the airline will up sticks from Oakland Airport, and move its services over to San Francisco International Airport. Both the Barcelona and Paris will join London-Gatwick service which currently operates out of SFO.
Matthew Robert Wood, Senior Vice President Commercial Long-Haul and New Markets, Norwegian.
“After a thorough review of our long-haul network and given that some U.S. markets are highly seasonal, it is a natural step to focus our operations this winter on counter seasonal routes that are more profitable, such as Asia, and also looking into growing our South America network,”
An attempt to recover
It seems the mad growth that Norwegian has aspired to in the past is rapidly coming to a stop as economic realities set in.
With a new CEO and some hard examination of the route network, ensuring profitability is going to be a challenge as the Winter season sets in again.
And therein is Norwegian’s biggest challenge – survival..
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