Those of you who spend any length of time on this blog will know I have a love/hate or a hate/hate relationship with National Express.
Sometimes, my hate is driven at the lousy customer service and inflexible ticket policies. My love is generated as its one of the only ways of getting from Birmingham to Heathrow Airport in the middle of the night when I need to catch an early flight
However, something has been coming that’s been a matter of time.
Yes, people of the internet – reservable seating has arrived on National Express.
It’s rolled out on a limited number of routes so far and shows up like this when booking… for a mere £2 a seat.
If you do decide to take advantage of this, the first 5 rows are reservable on the coach.
Well, that’s fun.
Well, it was coming
National Express have sought to monetise anything that isn’t bolted down on the coach for some time.
Here’s a small list of what you can expect as optional extras..
For families, or those who want to sit together guaranteed (and are not getting on at the first stops), I can see a small benefit – but you’ll still have to queue to get off and collect your luggage.
But hey. Monetisation is everything these days. Even on the coach.
The Divine Comedy still has this correct. To a point. But I don’t think they ever expected seats to be charged for when singing about sky high fees…
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