With Norwegian continuing the long road from market share to profitability, the airline announced a slew of network capacity increases for the Summer 2020 season.
Norwegian UK Boeing 787-9 arriving at Chicago O’Hare – Image, Economy Class and Beyond
The airline is increasing frequencies on 12 routes – these being:
- Oslo (OSL) to Oakland / San Francisco (OAK) increases from two to three weekly departures
- Oslo (OSL) to Miami / Fort Lauderdale (FLL) increases from two to three weekly departures
- Barcelona (BCN) to San Francisco (SFO) increases from three to four weekly departures
- London (LGW) to Austin (AUS) increases from three to four weekly departures
- London (LGW) to Denver (DEN) increases from three to four weekly departures
- London (LGW) to San Francisco (SFO) increases from five weekly departures to daily departures
- London (LGW) to Tampa (TPA) increases from two to three weekly departures
- Madrid (MAD) to Los Angeles (LAX) increases from four to five weekly departures
- Paris (CDG) to Boston (BOS) increases from four to five weekly departures
- Paris (CDG) to Denver (DEN) increases from three to four weekly departures
- Paris (CDG) to Los Angeles (LAX) increases from one daily departure to ten weekly departures
- Paris (CDG) to New York (JFK) increases from one daily departure to nine weekly departures
Data – Norwegian
Meanwhile, the following routes will have frequencies cut from London Gatwick
- Gatwick to Buenos Aires will become a five weekly service
- Gatwick to Miami a six weekly service,
- Gatwick to Orlando a five weekly service
- Gatwick to Rio De Janeiro a three weekly service
These new frequencies take effect from the 29th March 2020. Booking for the changes have been loaded on the Norwegian site.
Lead-in fares start at £155 one-way.
In Quotes
Matthew Wood, SVP Commercial at Norwegian said
“In line with our business strategy of moving from growth to profitability we are ensuring that we concentrate on key routes across our network where we see strong demand. These frequency adjustments ensure that our customers can have more choice when choosing their flights to the US at fares that remain affordable to all.”
A more measured approach to growth for Norwegian
With the arms race in some respects over the transatlantic routes, Norwegian has to balance its need to grow with the need to remain profitable. It seems someone actually took a hard look of their network and worked out which routes were full, which ones were performing poorly and shifted the capacity around (one need only look at the service sliced already out of the UK and Ireland).
And that’s no bad thing as the airline tries for profitability.
It’ll be interesting to see how the airline fairs this winter however, with many airlines fallen by the wayside this year already, it is now truly a case of adapt or face being wiped out…
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Olga Skretting says
I was patiently waiting for Norwegian to come out with their direct schedule OSL/FLL for May/June 2020.. I find very poor Sales & Marketing of Norwegian to send to their loyal customers in their September’s newsletter via email they will only have 3 direct flights to the US: New York, CA and Orlando.
I went ahead and booked with Lufthansa 2 tickets for next May/June. I buy a minimum of 6-8 roundtrip tickets to FLL and have been enjoying their direct flts since they started their service.
Do they want to lose money, customers and business???
enjoying their direct flight into Ft. Lauderdale since their beginning and was heartbroken that we would have to fly through Gatwick.