It seems other airlines are joining in as the Year of the Rat looms large. Emirates is joining in the celebrations – with offerings in the air and on the ground.
A Red Packet with Chocolate Coins – For good fortune! – Image, Emirates.
If you’re travelling between Dubai to or from China, Hong Kong, Taiwan, Singapore, Malaysia & Vietnam, the airline is loading up some good fortune for you.
Between 23-26th January, First Class and Business Class travellers heading to or from China, Singapore and Malaysia will each receive a custom Emirates red packet with two chocolate gold coins inside, symbolising a year of good fortune and blessings. The red packets for First Class travellers will be included in the goodie basket while those in Business Class will receive the red packets with their lunch or dinner.
Sadly, Economy passengers will have to consider themselves lucky having a seat to sit in and get their own red packets from family members.
On the catering front, flights to and from China, Hong Kong, Taiwan, Singapore, Malaysia & Vietnam, between 23-31 January will enjoy a selection of festive sweet treats across all classes.
- First Class and Business Class travellers will have the option of a red velvet and lychee cake,
- Economy Class passengers will have a red velvet and lychee mousse as part of the meal tray.
Premium passengers can also avail themselves of Chinese dishes at Emirates lounges in Dubai, Bangkok, Hong Kong, Kuala Lumpur, Beijing, Shanghai and Singapore between 24-26 January. The airline plans to offer some interesting offerings in the Dubai Lounge including:
- Poached dumplings with spring onions and black vinegar
- Sixi meatballs cooked with pakchoi and baby carrot,
- Shredded Szechuan chicken salad
Emirates dishes in the Dubai Lounge – Image, Emirates.
- Red velvet and lychee cake
- Coconut and mango tapioca.
Red Velvet and Lychee cake, or Coconut and Tapioca Mousse – Image, Emirates
In-Flight Entertainment Updates too
Emirates will also load their In-Flight Entertainment System – ice – with some movies to tide you over the Lunar New Year. Examples include ‘A Lifetime Treasure’, ‘Kung Fu Hustle’ and ‘My Lucky Stars’. This compliments their offering with the ice IFE system offering 80 movies in Mandarin and Cantonese, 120 Chinese Music Channels and four LiveTV feeds from CCTV,
Catering to the regional demands
With Emirates flight multiple destinations in Asia (five in China, Hong Kong, two in Vietnam, and single stops in Singapore Kuala Lumpur and Hong Kong, there is a strong regional demand to be met.
As I pointed out in the Finnair article with their amenity kit, a lot of people will be travelling home to their relations for new year period (your writer included) and adding this touch will help them on the way as Emirates continue to embrace regional festivities and events.
And it gets people talking about the experiences they had – which for Emirates – might translate into ticket sales in the longer term.
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