British Airways…. oh where to start.
In recent weeks, it hasn’t done a great job for itself. Apart from penny-pinching with service, selling art and threatening their pilots and crews with new contracts, their customers have been left in the dark in loyalty terms of what is happening next.
When the pandemic broke, the reduced its requirements to earn elite status by 30% for customers those whose tier point collection year ends in April, May, and June. The airline also extended the expiring certificate by six months.
It was a token effort when other airlines were offering 12-month extensions out of the bat.
Well, it seems that someone has crunched the numbers, and realised that an airline without loyal passengers may be a bad thing.
The airline has therefore decided to extend statutes of their Executive Club programme.
The airline has announced all British Airways Executive Club members will benefit from a 12-month extension, with statuses extended by 12 months.
In a move also to help those whose travel will be reduced, the Tier Point Requirement has been dropped by 25%.
The core new qualification requirements are:
- Bronze: 225 Tier Points or 18 eligible flights
- Silver: 450 Tier Points or 37 eligible flights
- Gold: 1125 Tier Points
This also applies if you moving through the tiers too (from Bronze to Silver, Silver to Gold, Gold to Gold Guest list and so on).
Passengers with Gold Upgrade Vouchers, Companion Vouchers and Travel Together Tickets earned via a British Airways credit card, we’ve applied 6-month expiration extension to any current vouchers. You might need to dive into the FAQ for the full details.
The 12-month status extension will be applied automatically to those memberships with Tier Point collection end dates of July 2020 – June 2021.
Emails are now hitting your inboxes with the “good news”, so keep an eye out. The airline has published an FAQ at https://www.britishairways.com/en-gb/executive-club/tiers-and-benefits
It’s a start. A late one at that.
As I noted, British Airways are late to the game on this – when other airlines were announcing 12-month extensions in APRIL. However, it seems the airline has relented and is wanting to try to keep its customers loyal.
Although that is being tested – more than the airline would like thanks to its industrial relations issues it is having currently.
Will it be enough? We’ll have to wait and see.
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