It seems Eurowings is after a piece of the holiday traveller cash, with the airline planning to launch direct flights between the United Kingdom and Spain.
The airline will launch services from Manchester (UK) and Birmingham (UK) to Mallorca in response to a surge in bookings that other airlines are getting.
Services will commence at the end of May, with services offered twice a week from Birmingham/Manchester to Mallorca (and back).
A further expansion of UK flights by Eurowings will be considered in the coming weeks.
So why is Eurowings sniffing around the UK-Spain market?
Eurowings is offering services to customers in Great Britain since a run on holiday travel has already begun there. As soon as the date for the end of the lockdowns was set, many Britons immediately secured flights to Southern Europe, mainly to Mallorca.
Immediately after Prime Minister Boris Johnson’s speech on opening steps, holiday bookings by travel agents rose in some cases by more than 600 percent compared to the prior week. Almost at the same time, Mallorca announced steps for opening restaurants and bars after recording significantly lower Coronavirus figures than before.
It seems they want a slice of sweet holidaymaker cash, with the pent up demand for UK citizens wanting to head to the sun to forget about the last 12 months.
Although, it should be noted that the dates mentioned by the Prime Minister are subject to change, driven by “data, not dates“. However much the some of the UK press would want to say the otherwise.
— Metro Newspaper UK (@MetroUKNews) February 22, 2021
Growing out its operation
Eurowings is one of the largest providers of flights between Germany and Mallorca, with the airline connect the Balearic island with 22 airports in Germany, Austria and Switzerland. The addition of Birmingham and Manchester will bump this up to 24.
But the move to launch direct between the UK to Spain flights is an interesting move and could indicate that the markets closer to Eurowings homes are a bit softer than anticipated for Summer 2021.
For Eurowings, four flights a week seems to be more of a test than anything else to start with (with a theoretical use of one to aircraft to cover these rotations). It’ll be interesting to see if the airline increases the number of direct flights as lockdowns ease across Europe.
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