British Airways starts to sell First Class Meal Kits

It seems there’s still an excess of… well, everything in the British Airways inventory draw. So, now we’ve got First Class Meal Kits on sale.

To Box, To Sell. 

The meal kits are a partnership between British Airways, Feast Box and DO & CO. They’ve teamed up together to create a limited-edition cook-at-home meal kit that mirrors British Airways’ First cabin dining experience.

Each meal kit includes a four-course menu inspired by the luxurious food served in British Airways’ First cabin. Customers can choose vegetarian, fish and meat dishes in their kit. They will receive the full ingredients – as used in the First cabin – to cook the meal at home, along with a recipe sheet and an information card in the form of a passport.

The meal kits can be ordered at www.feastbox.co.uk/britishairways to be delivered directly to your door.

Each meal kit will cost from £80 to £100 and serve two people. The kits are available to order from today with deliveries beginning next week.

Feast Box is gifting all those embarking on the British Airways First dining experience a complimentary box from their regular internationally inspired menu.

More interestingly, customers will also receive a voucher for 10% off a British Airways flight.

A sample menu includes:

• Loch Fyne smoked salmon timbale with honey mustard dressing
• Slow-cooked British beef cheeks with Jalapeno potato gratin, tenderstem broccoli and chimichurri

• Cheese selection of Caws Golden cenarth, Snowdonia Black Bomber Cheddar, Harrogate blue and Kidderton ash goats cheese with chutney

• Smoked Salmon & Handmade Agnolott
• Dark chocolate & orange liqueur bread & butter pudding with vanilla sauce

Whilst the box is recyclable and the contents are from the UK & Ireland, you’ll have to provide your own tableware – as no First Class plates are included with this offer.

In Quotes

Hamish McVey, Head of Brands and Marketing at British Airways said:

“We hope that this exclusive First experience will allow our customers who are missing flying to enjoy an amazing dining experience at home. British Airways, Feast Box and DO & CO take huge pride in offering top quality international cuisine, and although it might appear a little different being delivered to a customer’s door rather than at 38,000 feet, we hope it will be just as exciting.”

Jyoti Patel, Feast Box CEO and Founder:

“Food is a wonderful way to explore the world and helps to shape our fondest memories. Offering people the chance to travel the world through food is at the core of everything we do, so working with British Airways on this First experience has helped to bring Feast Box to life in a very special way.”

Robert Williams, DO & CO UK Managing Director said:

“At DO & CO we pride ourselves on offering outstanding and innovative dining experiences to our customers around the world. Working on this First dining experience has been a fun way to bring some of what we usually do in the skies with British Airways into people’s homes and we look forward to them enjoying it.  We’ve ensured that dishes such as our slow-cooked 48-hour beef cheeks in a port wine jus are easy to assemble and of course delicious to enjoy.”

It’s a little bit pricey, but the voucher may be tempting

At £80-£100 for a meal you have to cook for yourself… it’s more than a little pricey to recreate the British Airways First Class experience at home. However, if you’ve missed high-quality airline food, this could a good shout.

And the 10% off voucher – whilst it is subject to T&C’s if used right – you could probably cut the cost of the meal down to a low price. You will need to redeem the discount before May 21st 2021, and one voucher per customer, with a £200 minimum spend, valid on flights only.

Applied to the right set of First Class or Club World flights – that could be a tempting deal.

Images, British Airways.

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