Eurowings (the Lufthansa group low-cost airline), is setting up shop at a new airport – this time heading off to Stockholm Arlanda.
The airline will initially station five Airbus A320 aircraft in Stockholm by March 2022. This will be the eleventh Eurowings base of operations in Europe and the fifth outside its home market of Germany after Palma de Mallorca, Prague, Pristina, and Salzburg.
It will enable Eurowings to offer direct connections from Scandinavia to business and vacation destinations throughout Europe, it will open up more connections to Europe and Southern Europe.
A side effect of this will be the base at Stockholm’s Arlanda airport will also bring new jobs to the region and stimulate the market in the region.
Eurowings will commence operations from Stockholm Arland on 27 March 2022. The first routes announced include Southern European sun destinations such as:
- Alicante (Spain)
- Malaga (Spain)
- Faro (Portugal)
- Nice ( France)
In terms of other European connectivity, options include
- Berlin (Germany)
- Barcelona (Spain)
- Rome (Italy)
- Copenhagen (Denmark)
- Birmingham (United Kingdom)
- Gdansk (Poland)
- Pristina (Kosovo)
Lead-in prices are on sale at the Eurowings site, with tickets starting at SEK 299 (29.99 euros) for a one-way flight.
Eurowings CEO Jens Bischof:
“Sweden is a market that fits perfectly with our goal to be the number one European value carrier. Since the pandemic, many travelers are no longer looking first for the cheapest ticket, but for an airline they can unconditionally trust in terms of safety, reliability, and social responsibility. With our Lufthansa DNA – for example an attractive network of low-cost direct flights and an unmatched customer service – we can offer just that.”
“We have done our homework and responded quickly to new customer needs and requests and used the crisis to make necessary changes in all areas,” Bischof emphasizes. “It is why Eurowings is more competitive today than ever before. With our consistent value-for-money approach, we are convinced we will soon also attract many Swedish vacationers and business travelers with our cutting-edge services.”
More Wings, More Destinations
Stockholm Arlanda is hotting up as the next destination where airlines want a piece of the passenger pie, with SAS and Norweigan having to fight off various new entrants to the market (with Finnair setting up a long haul operation out of Arlanda and Ryanair coming in too).
It’s going to be a challenge to get those bottoms on seats and ensuring the yield from those passengers makes it operationally worthwhile.
For consumers – it gives them more options – which is never a bad thing, with some rather attractive lead-in pricing.
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