Airlines introducing their own co-branded beers isn’t a new thing, but it is interesting how airlines go about it and whom they partner with. Porter Airlines of Canada is the latest airline to do this, with a new offering.
The airline has partnered with Beau’s Brewing Co. for a beer called the Porter Porter. According to both the brewers and the airline, it is a dark beer with notes of espresso, chocolate and vanilla. A malty dark ale, it has a complex and flavourful character with a slightly dry finish.
As well as being available in-flight as part of the airline complimentary onboard service, the beer will be in stores in Canada, starting from 12th October in select LCBO locations, The Beer Store and grocery outlets in Ontario, and grocery and dépanneurs in Quebec, later this month.
Porter announced Beau’s as its exclusive beer partner in August before the airline took back to the air. A rotating selection of Beau’s products, including the Porter Porter and its flagship Lug Tread lagered ale, will be offered to passengers. The complimentary service includes premium snacks, plus beer and wine served in real glassware for all passengers.
Porter Porter cans feature artwork collaboratively designed by Beau’s and Porter. The airline’s graphic raccoon brand mascot, Mr. Porter, sits atop an aircraft wearing aviator goggles and a yellow scarf blowing in the wind. He is holding a glass of Porter Porter beer while another plane flies in the background.
“This is a unique opportunity for Porter to introduce our brand to customers outside of airports and airplanes,” said Kevin Jackson, executive vice president and chief commercial officer, Porter Airlines. “We’re looking forward to adding the new beer to our complimentary onboard service, while also giving passengers the ability to enjoy a piece of the Porter experience right at home.”
“We’re thrilled to work with such an amazing Canadian airline. Making the choice of what style to brew for this project was a no-brainer and such a perfect addition to our core line-up of brands,” said Steve Beauchesne, Beau’s Brewing Co. co-founder and CEO.
Where will you be able to fly and beer?
Porter is rebuilding its network after a shut-down period during the pandemic.
The airline currently serves a mixture of Canadian Domestic and USA destinations, including:
- Toronto, Ottawa, Montreal, Quebec City, Fredericton, Saint John, Moncton, Halifax, St. John’s, Thunder Bay, Sault Ste. Marie, Sudbury, Timmins, Windsor,
- New York (Newark), Chicago (Midway), Boston and Washington (Dulles)
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