With Singapore Airlines preparing to roll out its updates to their narrow-body fleet, let us look at the passenger experience they’re offering.
The products will be rolled out on its Boeing 737-8 fleet in the coming weeks. The idea being this will improve the passenger experience onboard the Airline s narrowbody aircraft fleet to a level similar to its widebody aircraft, offering a consistent and premium travel journey across the entire Singapore Airlines network.
The Boeing 737-8 fleet will be fitted with 10 business class seats in a staggered formation. This will be split in a forward-facing staggered 2-2, 1-1, 2-2 abreast configuration, whilst 144 seats will be installed in economy class in the classic 3-3 configuration.
The flatbed offers a 76″ bed length when extended with a 22″ seat width. At seated, it’s a 44″ seat.
The business class seats have been designed by London-based Factorydesign, and manufactured for Singapore Airlines by Thompson Aero Seating.
A divider between the adjacent seats provides a new storage area for personal items, as well as a bi-fold meal table. Other features include USB charging ports and an in-seat power supply, a reading light with adjustable brightness, mood lighting, and a pocket under the monitor that provides easy stowage during taxi, take-off and landing.
The two standalone Business Class seats (seats 12B and 12J) have additional table-top and storage spaces, and a side stowage compartment equipped with a mirror and LED light.
The Economy Class cabin will feature the latest generation sleek and slimline seats, which have been built by Collins Aerospace.
The Economy Class seat, built by Collins Aerospace, offers improved space and comfort with its sleek slimline design. The latest generation seat model in its class, the seat comes with a contoured backrest for better support and a four-way adjustable headrest with foldable wings.
Seats are pitched at 30″, with a seat width of 18″
A personal 10-inch high-definition touch-screen monitor with an integrated USB charging port is also fitted on every seat.
The 737-8 cabin has been designed with a special focus on ergonomics, helping to ensure that everything is
within easy reach for customers.
Inflight Entertainment and Communication is at the fore on these aircraft, with the aircraft offering Panasonic Avionic X-Series seat-back in-flight entertainment
In addition, Panasonic’s in-flight Wi-Fi service, as well as mobile data connectivity services will also be available.
Singapore Airlines Boeing 737-8 aircraft will enter into service on short to medium-haul flights across the Airline’s network in the coming weeks. Planned operates include destinations in:
Exact destinations to be provided by the airline in due course.
Mr Lee Lik Hsin, Executive Vice President Commercial, Singapore Airlines said:
This is the culmination of three years of innovation and hard work, involving extensive customer research and close partnerships with designers and suppliers. As a result, we can now offer customers a premium travel experience across our entire full-service network, no matter how long or short their journey.
This significant investment demonstrates Singapore Airlines commitment to maintaining our leadership position in the airline industry. As air travel recovers, our customers can continue to enjoy world-class products and award-winning service across our fleets.
Aircraft frames are wonderful – it matters what you do inside them though
It seems that Singapore Airlines has taken a “premium first” viewpoint to its cabin and has chosen products to match that requirement. And it looks like very few other 737s that you’ll see flying around that are either rammed with economy class seats or have large recliner and economy seats in them.
It sets a benchmark on what a premium product could be in the air – something its competitors will be making furious notes on.
Combined with the soft skills that Singapore Airlines has – this could be one that could be tough to beat.
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