Turkish Airlines are updating their premium amenity kits, bringing in the Coccinelle and Hackett brands to the fold.
The new amenity kits for Turkish Airlines – Image, Turkish Airlines/Kaelis
The Turkish flag carrier signed an agreement with Coccinelle and Hackett for its travel kits, with the kits produced in conjunction with Kaelis.
These will be offered to passengers aboard the airline, flying in their Business Class cabin on a flight lasting 8 hours or more long-distance network.
Onto the fluffy bit.
The global brand breathed new life to its travel kits for women with alluring and elegant designs from Coccinelle, a trendy brand in the fashion world with its romantic and feminine handbags.
For male passengers, the flag carrier added British brand Hackett, which became a symbol for sportive and stylish men, to its product portfolio.
On more practical matters, both amenity kits will feature a 3D sleep mask designed to accommodate face contours, breathable socks, earplugs that balance cabin pressure, a toothbrush, toothpaste with increased fluoride and recyclable packaging, a hairgrip and skincare products.
The kits have been rolled out, and available since the 29th of April. Again – you’ll find them offered in Business Classon their long-haul segments.
Adding to the Passenger Experience
It’s pretty typical to partner with a brand for exposure and to increase the premium feel of the product – remembering partnerships like these do go both ways.
Again – it is for the passenger to decide if they wish to use a kit like this and take it homeward – remembering kits like these have a life beyond the aircraft – and how the contents of the amenity kit can be used both in-flight and beyond.
Turkish Airlines’ offering could well have uses beyond the aircraft.
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