Panasonic Avionics has announced that it has joined forces with Adobe to advance the next generation of In-Flight Entertainment and Connectivity (IFEC) through enhanced content delivery, data collection & activation, journey orchestration and experience intelligence services.
Adobe,and Panasonic Avionics are bring together their respective capabilities to drive airline loyalty (NPS), ancillary revenue, and operational efficiencies.
Panasonic Avionics will integrate Adobe Experience Cloud’s content delivery, data, journey orchestration and experience intelligence capabilities into its onboard IFEC systems to ease the distribution of content for in-flight services while generating and activating on data from passengers’ real-time onboard services, transactions, and in-trip experiences.
From this airlines will gain behavioural insights from customers’ IFEC interactions which can be used to accelerate service and enhance loyalty while connecting the in-flight experience throughout each passenger’s journey through personalisation and targeted services using data-driven services to drive new revenue opportunities and increase airline NPS through service recovery.
The new partnership between Adobe and Panasonic Avionics will transform this process by offering pre-integrated functionality, using new and existing airline web and mobile assets, that can be deployed quickly and securely into IFEC services. Airlines will benefit from data updates in real-time and, by utilizing AI-driven insights, can deliver and activate the right passenger experience across every channel.
Andrew Mohr, Vice President, Digital Solutions of Panasonic Avionics, said,
“The cabin experience offers enormous untapped potential to deliver new value to airlines and their passengers through IFEC. We are delighted to provide this latest evolution in the digital onboard experience. Pre-integrating Adobe’s services will provide valuable and insightful data to airlines so they can further improve the in-flight experience for their customers.”
Julie Hoffmann, Global Head of Industry Strategy for Travel at Adobe, said,
“At Adobe, we help travel brands to personalize and scale digital experiences. Working with Panasonic Avionics, Adobe Experience Cloud transforms all airline passenger data to create actionable customer profiles, whilst ensuring privacy is respected and data is securely stored.
Together with Panasonic Avionics, we are unlocking the value of data for airline teams, accelerating personalized experiences and services in-flight, that passengers now expect.”
Exploiting the data asset
Data as an asset is something airlines are used to exploit – it’s how we see routes and networks appear, service developments and now – the chance to understand how customers use a system, from touchpoints to engagement, to understand how that impacts the passenger journey.
Of course, it will be down to the airlines how to interpret the data…
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