Eurowings Discover and AERQ announce a wide-ranging partnership to overcome current limitations in inflight entertainment and connectivity.
The aim of the partnership is to elevate the passenger experience to a new level, with Eurowings Discover utilising AERQ’s open IT platform AERENA, boosts digital cabin innovations throughout the travel journey to drive passenger engagement onboard the aircraft.
The AERENA in-seat system will be deployed on initially one A320 in 2023. This will be used to roll out a digital experience on board, supported by state-of-the-art cloud-based infrastructure. The inseat system will provide passengers with a inflight entertainment experience building on the latest technologies. As well as driving interaction through the screen, a Personal Electronic Device can be used too.
Maximilian Meintgens, Director Product & Marketing at Eurowings Discover said
“We are looking forward to this partnership with AERQ, as we believe in the great benefit of AERENA to our guests. By smart data capturing, analytics, and matching, we can learn about the passengers’ entertainment demands and address them specifically. Continuous development of onboard entertainment is at the core of our product strategy”
“Passengers want their flights to be as comfortable and entertaining as possible. This is especially true on our medium-haul flights where passengers are less likely to want to view content on smaller personal device screens, deal with power issues, and juggle seat real estate for where to place their devices. The partnership between AERQ and Eurowings Discover makes the time onboard more valuable for passengers.”
Son Yob (Louis) Pak, Co-Managing Director at AERQ explained:
“Eurowings Discover profits from AERENA’s agility that allows rapid updates of all content, whether it is AVoD, the graphical user interface (GUI) or any application to move the experience and engagement to a new level. With AERENA Eurowings Discover can customise its on-board product and truly differentiate from competitors”,
“The carrier can personalise the passenger’s encounter. For instance, if you prefer to watch action movies, you can see the related content on your screen. This way airlines will be more than a means of transport, but will bring meaning, joy and value to journeys across their fleets.”
Arnd Kikker, Co-Managing Director at AERQ added
“AERENA not only ensures that an airline gets to know its passengers better. The platform also opens new revenue opportunities for Eurowings Discover. With the airlines’ and AERQ’s partner base, data driven selections, mobile device integration and a lot more ancillary revenues such as advertising, gaming, destination content, etc., can be increased substantially”,
“AERENA will be the key platform in making the additional revenue in terms of the full travel chain.”
Economy Class and Beyond spent some extended time today with AERQ, examining its platform, as well as some of the other innovations they’ve brought to the table.
And there is innovation here that we’ll be diving into after the show.
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