With Austrian Airlines fully embracing “Buy on Board” for their short and medium-haul products, it seems they want to tempt your taste buds before departure, with the offer of preordering products before you fly.
The offering is available for flights of 50 minutes or longer.
The offering is what the airline calls “Austrian Melangerie”. Pre-ordering can be completed at www.austrian.com/at/en/austrian-melangerie one month up to 48 hours in advance. This ensures that their favourite meal is available to them, without running the risk of finding out the item tey. Guests can then pay cashless on board.
Pre-orders from the Austrian Melangerie menu are available on all short-haul and medium-haul routes with a flight time of more than 50 minutes, both inbound to and outbound from Vienna.
The product choice of Austrian Melangerie PreOrder includes hot meals and sandwiches with Austrian manufacturers making all products of the Austrian Melangerie in a regional, seasonal and fair way.
Austrian Airlines CCO Michael Trestl said
“With Austrian Melangerie PreOrder we offer our passengers on short-haul and medium-haul flights an additional plus in service. At the same time, pre-ordering is an important step towards more sustainability and combating food waste due to enhanced planning“
Reducing costs and weight
Whilst airlines love to play predictions all day long, having hard data to know what to carry onboard an aircraft to sell is a lot more preferable – that way you reduce wasted products (especially for fresh and hot items that may have a limited life), know how much extra to load onboard the aircraft (thus managing weight) and in turn, managing fuel costs.
And we all know that airlines love to manage their fuel costs tightly, especially in the age of fluctuating prices and people tightening their wallets.
With the ability to plan, for some customers, this will work well. But there will always be one or two who leave it until they are in the air and suddenly decide they’re peckish…
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