Norse Atlantic Airways is making a splash with four new routes announced out of its London Gatwick base to North America.
Norse Atlantic Airways Boeing 787-9 – Image, Norse Atlantic Airways
The airline will launch the following:
- London Gatwick to Washington, D.C. (IAD) will launch on 1st June operating up to six flights a week with return lead-in fares starting from Economy from £430.
- London Gatwick to Los Angeles will launch on 30th June operating daily with return lead-in fares from £430.
- London to San Francisco will launch on 1st July operating three times a week with return lead-in fares from £410.
- London to Boston will launch on 2nd September operating five times a week with return lead-in fares from £370.
Lead-in fares are priced for Economy Class at the Light fare level. Norse Atlantic Airways offer both Premium Seating in a 2-4-2 formation and Economy Seating in a 3-3-3 formation on their fleet of Boeing 787 aircraft.
This is segmented into Light, Classic and Plus levels, depending on the additions you need or the additional services you require
The new routes will mean by early September, Norse Atlantic Airways will operate seven routes out of Gatwick, with the airline serving New York (JFK), Orlando and Fort Lauderdale.
In Quotes
Bjorn Tore Larsen, CEO of Norse Atlantic Airways, said:
“This marks an important day for the UK aviation industry and for consumers as we celebrate serving more destinations to the US from London Gatwick this summer than any other airline. The addition of direct flights to Los Angeles, San Francisco, Washington, D.C. and Boston to our already popular New York, Orlando and Fort Lauderdale/Miami services will provide greater choice and value for consumers.
The Norse team are disruptors. We look forward to making our unbeatable product available to even more customers this summer, as we build the industry’s first successful low cost long haul airline.
We have made a significant investment in our UK airline, based at Gatwick Airport, and now employ over 370 colleagues at our London base. I am very pleased that we are fulfilling our pledge to create competition in the transatlantic market that will benefit consumers, stimulate business travel and lead to job creation on both sides of the Atlantic,”
Stewart Wingate, Chief Executive Officer, Gatwick Airport, added:
“We are delighted to welcome four new Norse Atlantic routes this summer, giving passengers a fantastic choice of seven US destinations at excellent value, whether for holidays, business or visiting family and friends.
“The new services mean Gatwick and Norse will provide an increasingly competitive offering, which is great news for passengers across London and the South East, as well as businesses in the region,”
A Norse by any other name
If this route map is starting to look familiar to long-time readers, it is reminiscent of Norwegian Long Haul – which aircraft Norse Atlantic use (Norweigan long haul was an early loss in 2020).
We’ll have to see if the routes are profitable in the longer term, with the airline making some interesting choices, trying a capital-to-capital link, as well as West and East Coast additions.
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