Cyprus Airlines is working with AirFi to deploy ireless in-flight entertainment across its fleet of Airbus jets.
The airline is installing AirFi’s portable wireless streaming solutions onboard its all-Airbus fleet of two A320 and two A220 aircraft. It will also seek to outfit new aircraft that are added to the fleet with AirFi’s products in the near term.
Each aircraft will be equipped with two AirFi boxes, enabling passengers to access digital entertainment on their personal electronic devices including movies, TV games, music, a moving map, and destination-based video content.
The solution is set to go live with Cyprus Airways in time for the holiday season, thanks to a swift rollout by the AirFi team.
As part of the rollout, Cyprus Airways has chosen to include AirFi’s Dance24 channel as part of its entertainment offering. With a special focus on electronic dance music, the channel is well suited to a considerable demographic of the airline’s market, who will be travelling to and from the country’s music festivals and party resorts, such as Ayia Napa.
The second phase of the rollout is the interesting one – with in-seat ordering to be enabled, allowing mobile point-of-sale systems to be integrated into the AirFi platform. This will allow travellers to order items from the carrier’s in-flight menu using their mobile devices.
In Quotes
Job Heimerikx, AirFi’s CEO, said,
“We’re honoured that the flag carrier of Cyprus has selected AirFi as a cornerstone in its plans to level-up the onboard experience. And personally, I’m delighted to be working with Cyprus Airways’ CEO, Paul Sies, whose achievements I very much admire.”
“With the addition of the A220, our products have now been deployed across every aircraft in the Airbus family. This proves that our offering is truly versatile, and the benefits that come with it are indiscriminate of the type of airline using them,”
Also commenting on the partnership, Paul Sies, Cyprus Airways’ CEO said,
“We are highly impressed by the range of functionality offered by AirFi’s intuitive wireless in-flight entertainment and in-seat ordering solutions. We needed something scalable to suit our ambitious growth plans and provide a hassle-free travel experience that serves all our guests needs. We’re looking forward to having AirFi along the flight to the success of Cyprus Airways.”
Providing entertainment, whilst opening new sales channels
Economy Class and Beyond has looked at AirFi deployments before and found them to offer a entertaining passenger experience, with lots of room for possibilities. AirFi have been working to extending AirFi, with ties to onboard purchasing systems, analytics to understand the consumption habits of users, microtransactions for content and messaging connectivity via its Low-Earth Orbit solution.
For airlines who know most of the their passengers are bringing their own content viewing solutions (be it a tablet, phone, etc) it offers a good solution to provide entertainment in the sky – whilst opening a new sales channel.
And onboard sales add up for any airline
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