Codeshares are still a thing with Etihad as it activates a new codeshare with TAP Air Portugal.
This partnership will provide Etihad’s customers with easy one-stop access to a variety of destinations across the TAP network. These include cities such as Rio de Janeiro and São Paulo in Brazil, as well as San Francisco and Miami in the USA.
It also covers destinations such as the African resort island of São Tomé Madeira, Malaga, Seville, and Valencia in Europe, as well as Marrakech and Dakar in Africa.
The codeshare lets passengers streamline their journeys by making a single booking with one check-in process at the start and the added convenience of having their baggage seamlessly transferred to their final destination.
The agreement follows the start of Etihad’s non-stop services to Lisbon earlier this year and enables both Etihad and TAP customers to connect to each other’s network through Frankfurt and London Heathrow.
Arik De, Etihad’s Chief Revenue Officer said:
“This collaboration provides our guests with convenient one-stop access to 26 of TAP’s fantastic leisure and business destinations.
“Equally, it expands the choices available to TAP customers travelling from Europe to Abu Dhabi, offering them the opportunity to explore the inviting hospitality and rich culture of our home, and seamlessly connect to a selection of our destinations in the GCC and Seychelles.
“Widening our network reach, allowing more guests to visit Abu Dhabi, is an important part of our strategic growth. It allows us to further reinforce Abu Dhabi’s cultural and economic development, extending a warm welcome to more guests and offering them heightened travel privileges and unforgettable experiences.”
TAP’s Chief Revenue Officer, Mario Cruz, said:
“The codeshare agreement between TAP Air Portugal and Etihad adds diversity and quality to the travelling experience that both companies offer their customers.
“The destination networks of the two airlines complement each other through this agreement, which is part of TAP’s growth and expansion strategy. We are very pleased to have reached this partnership with Etihad.”
Both Etihad Airways and TAP Air Portugal have moved quickly to implement this codeshare, with it announced and activated on the 5th of December.
It’s been a busy year for Etihad with codeshares, with many announced including Air France-KLM and Scandinavian Airlines, as well as securing interline agreements with many airlines.
Whilst it might not have the equity alliance it had in the past, it’s being a bit more logical with its partnerships – with codeshares seeming to do a lot of the heavy lift that the previous alliance achieved, but at a much lower cost.
A much more sustainable strategy, to put it mildly.
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