In what can be seen as one of the simpler rebrands of the year, Air New Zealand have decided to abandon the blues and greens it had on its tails, and go for Black and White. Whilst the famous Koru remains intact instead, it's now on a black background. The typeface is also "modernised" as well. Well. It does look smart. Also probably a lot cheaper to paint on … [Read more...]
UA: Lazy rebrand of the day
The ongoing merger of United and Continental goes apace with the annoucement that the airline has decided what it's going to do about it's lounges. On the United side, it was The Red Carpet Clubs, meanwhile on the Continental side, they're know as Presidents Clubs. So with those rich heritages, what do you think United is calling their clubs going forward? Have a good … [Read more...]
WW: New fares to confuse you all
BMI Baby seems to be modifying itself. Or it's paid a visit to the Strategy Boutique to get some new ideas with the changes of fares operated by the airline. Instead of the old two types of package, they're confusing matters with 3 types - FlyPlus, FamilyFly and Fly. FlyPlus is BMI Baby's go at a business product. This adds to your booking: No flight change fees One … [Read more...]
TG: Introduces.. Thai Smile Air.
Oh dear. It seems Thai International Airways have been visiting the Strategy Boutique for a name for their new "light premium airline". And it's called Thai Smile Air. Oook. Thai Smile Air (TSA.. hmm. Not a good start) will begin services in July next year, operating from Bangkok Suvarnabhumi Airport to Ubon Ratchathani, Khon Kaen, Chiang Rai and Surat Thani. TSA … [Read more...]
DJ: Strategy Boutique Special – Virgin Blue rebrands as …. Virgin Australia
Yup. Virgin Blue has finally done what it's been trying to do for some time, and has rebranded itself as Virgin Australia Here's the advert - analysis on the Strategy Boutique visit later on today … [Read more...]
BD: Morocco Moves Zone
Intresting news from BMI with Morocco moving redemption zone from Zone 5 to Zone 2.Instead of costing 40000 miles for a Y class round trip with all the taxes, this now drops to 12000 miles instead. Of course, for Diamond Club Gold holders, Gold Upgrades or CUVs can also be used to bump up to business.A logical move this is - least of all it is being served by Short Haul … [Read more...]
BD: As GLA goes, new destinations are added to SVG, BGO, CMN and RAK
Well it didn't take long for British Midland International to announce what it was going to do with the slots and aircraft released from the loss making London to Glasgow route.New routes from London to Stavanger (SVG), Bergen (BGO), Casablanca (CMN) and Marrakech (RAK) have been added to the route mapDaily to Bergen and Stavanger and four-times weekly to Casablanca from … [Read more...]
BD: BMI’s visit to the strategy boutique hits the front page.
In what will become known as the blue button phase, the rollout of the new logo has hit the BMI website.Well it's there. And pefectly timed in the middle of a repaint phase of the fleet. That's our BMI I guess... … [Read more...]
BD: Off to the Strategy Boutique once again with a new logo
BMI once again has gone off to the Strategy Boutique* and has re-logoed itself - revealed in a Lufthansa Newsletter with thanks to oliver2002 on FlyerTalkAnd this is what they've spent money on this time..Well it's a logo I suppose. Any resemblance to the OneWorld logo is just a passing concern. There's also an interesting piece of PR from Lufthansa and Donnington Hall HQ on … [Read more...]
LH: Lufthansa shows it cares… by devaulating your miles
Miles are a flexible currency, and like any currency, the value of them tends to go down as well as down. And in the case of Lufthansa Group flyers you'll learn about miles depreciating, with Miles and More suffering a 20% devaluation from next year. Affected Airlines: Adria, Air Dolomiti, Austrian, Croatia Airlines, Brussels Airlines, Lufthansa (and affiliated airlines), LOT, … [Read more...]