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You are here: Home / Uncategorized / BMI sticks knife in BA – BMI Diamond Club members fall about laughing.

BMI sticks knife in BA – BMI Diamond Club members fall about laughing.

30/07/2009 by Kevincm

Well if you’re going to stick the boot in, you might as well try and do it in some style. BMI has responded to BA’s cuts with some choice quotes

Source: http://www.ftnnews.com/content/view/6595/27/lang,english/

Following BA’s announcement this week that it will no longer offer meals on short-haul flights, bmi, the number one airline out of London Heathrow’s Terminal 1, reconfirmed its commitment to offer food on all domestic and European routes.

Err. Hang on two seconds. Food is complimentary in Business, however step away into Economy, and it’s paid for (unless you’re a BMI Blue+ member or above. Other Star Alliance Elites need not apply)

bmi’s Managing Director, Peter Spencer, commented: “It’s interesting to see that BA has decided that removing inflight catering should be part of its ongoing cost cutting programme”

Didn’t BMI do this and call it Modularisation in 2006? Replace the Food product with a By On Board (BOB option)?

“bmi continues to be a major force in domestic flying and as the second largest airline flying out of Heathrow we offer a value for money service in contrast to BA’s cost cutting and the low-cost carrier alternatives.”

Yes BMI. Being second is something to indeed shout about.

“The importance of bmi’s dining offering was also underlined in June this year when the airline opened the doors to its new international lounge, bmi Number One Heathrow where a range of delicious food is available including steaming hot soup from a stunning custom-made black Aga”
 
The BMI Aga. And no mention of course that the Number One lounge at LHR is limited to International flights only (except Dublin). So if you’re flying Domestic routes or to Dublin’s fair city, you’re relegated to the BMI Domestic Lounge… which is pants.

And whilst we’re on the subject of food itself, it’s interesting to note from feedback on Flyertalk that if you’re using a Gold Upgrade Voucher (GUVs) – or in some cases not – Food isn’t being loaded up, and the onboard service is getting very minimal in business class – to the point where GUV users in the end get a bigger seat (if they’re lucky) and Economy food.
Is that any way to run an airline?
Of course… if in doubt – blame the economy for any ills….
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Filed Under: Uncategorized Tagged With: BMI, British Airways, British Midland International, British Midland International (BMI), food

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