Airlines love the branded amenity kits – be it Rimowa cases, Tumi cases, Elemis spa creams and balms, Bulgari fragrences and such, with the brands tying up with airlines to push their products further.
Well, it seems a great product designer has teamed up with a distributor of kits.
Philippe Starck has been designing some interesting items for many years, from rooms, hotels, mice, speakers, and has teamed up with WESSCO International to design and amenity kit.
Philippe Starck + WESSCO International – Example Women’s amenity kit case (Hard Shell) – Image, WESSCO
A range of amenity kits are being developed for both men and women, targeting First Class and Business Class travellers.
The idea for these kits comes from the premise of how to create something, within the often-inflexible parameters of cost and space presented by aviation, that people would keep?
According to Philippe Starck:
“From the beginning of the creative process, two words appeared to me: the elegance and the gift,” he explains. “We create such an elegant and intelligent object that it would truly become a gift. And it might be the first time that passengers will open the bag and say: Oh! This is exactly what I wanted!”
“From the beginning of the creative process, two words appeared to me: the elegance and the gift. We create such an elegant and intelligent object that it would truly become a gift. And it might be the first time that passengers will open the bag and say: Oh! This is exactly what I wanted!”
WESSCO’s work include American Airlines, United, Etiahd, IcelandAir, China Eastern and Copa Airlines.
It’s an interesting concept as airline tie up with designers to give customers a new experience in the air. Whilst an amenity kit won’t be the ultimate factor in booking a flight or not, it’s interesting to see that designers are sitting up and taking note and trying to improve things.
Economy Class and Beyond joins in with the latest from Aircraft Interior Expo 2015 this week, for the latest in how the next generation of interiors will affect you the passenger.
Follow me on Twitter at @EconomyBeyond for the latest updates!
Welcome to Economy Class and Beyond – Your no-nonsense guide to network news, honest reviews, with in-depth coverage, unique research as well as the humour and madness as I only know how to deliver.
Also remember that as well as being part of BoardingArea, we’re also part of BoardingArea.eu, delivering frequent flyer news, miles and points to European readers
