I get a fair few PR’s, notes, offers, and a lot else that I file away or put in the bin in my mailbox… and I mean a fair few.
Although some of them do make me laugh. Lets look at this gem from Birmingham Airport.
The line of text that I’m loving from this:
Air France passengers departing from Birmingham Airport can enjoy travelling in one of the brand new cabins currently being rolled out across the airline’s fleet. What’s more, Air France is renowned for its ‘haute cuisine’ menus designed by top Michelin-starred chefs. Fly Air France to the world from Birmingham and indulge yourself in a journey of excellence.
(emphasis mine).
I love there’s no qualifiers in this, no mention of which class I should expect haute cuisine catering in or anything.
‘Haute Cuisine’ in the air then? What’s the reality?
Lets put his to the real world… in Economy Class.
On a Birmingham Airport to Paris Charles De Gualle segment, lets see what I got in Economy Class for my haute cuisine catering.
My haute cuisine meal aboard AF1656 BHX-CDG: A Coca-Cola in a sealed 150ml can, and haute cuisine Mini Grissini Pesto flavoured bread sticks. You can read the full review here – from The Last Push.
Enough said?
Sometimes the gap between PR and Reality can be a little distant. Sometimes the PR needs to be either toned down a bit, or qualified a bit better. This is just a perfect example of this.
When in doubt, adjust exceptions down to what reality maybe. You can’t help but not be less disappointed….
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Did you take that opening shot? 😉
Sadly not… That would also be PR at work….
Don’t forget the instant coffee! Absolutely disgusting!
C’est Terrible!
I have no problem with packaged snack offerings…just call it like it is (and let me bring my own “haute cuisine” onboard with me)
Here here. At least your own selection will be a lot tastier!
Yes! I love this.
I probably get 50-250 emails from PR per day. And sooo many (too many) are a joke. I have always wanted to break them down and sort make fun of them, like this, but do not have the guts, nor do I think it works on my site.
Do you by chance email them this? Sometimes when I can tell it is a new person trying their best, I will write back some helpful feedback.
There have been times where I am aggressive when they email me the same crap over and over about stuff we would obviously never use.
Keep on doing what you do ;).
David
Hi David.
Sadly, as this was a geneirc blast to all Birmingham Airport subscribers, I don’t think Birmingham Airport were really paying attention to the wording on the PR.
I haven’t emailed them back yet. Although I am tempted to on Monday and ask “check your writing please”.
Then again, the publicity department probably wouldn’t pay attention to a geek like me picking holes in their perfect releases.
But that one was just *BEGGING* to be plucked!