I get a fair few PR’s, notes, offers, and a lot else that I file away or put in the bin in my mailbox… and I mean a fair few.
Although some of them do make me laugh. Lets look at this gem from Birmingham Airport.
The line of text that I’m loving from this:
Air France passengers departing from Birmingham Airport can enjoy travelling in one of the brand new cabins currently being rolled out across the airline’s fleet. What’s more, Air France is renowned for its ‘haute cuisine’ menus designed by top Michelin-starred chefs. Fly Air France to the world from Birmingham and indulge yourself in a journey of excellence.
I love there’s no qualifiers in this, no mention of which class I should expect haute cuisine catering in or anything.
‘Haute Cuisine’ in the air then? What’s the reality?
Lets put his to the real world… in Economy Class.
On a Birmingham Airport to Paris Charles De Gualle segment, lets see what I got in Economy Class for my haute cuisine catering.
Sometimes the gap between PR and Reality can be a little distant. Sometimes the PR needs to be either toned down a bit, or qualified a bit better. This is just a perfect example of this.
When in doubt, adjust exceptions down to what reality maybe. You can’t help but not be less disappointed….
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