Brussels Airlines – as well as being knowing for its red dots on the tails of their planes – love to paint their planes in different schemes.
Today, the airline unveiled its newest livery – celebrating “The Smurfs” with “Aerosmurf”.
The AeroSmurf is an Airbus A320 used to Short to Medium haul services in the Brussels Airlines network. It joins four other Belgium Icons – Rackham (Tintin), Magritte, Trident (Red Devils) and Amare (Tomorrowland).
The story of AeroSmurf tells is little Smurf whose dream is to fly. The little Smurf tried several ideas, but none of them work, until he builds a plane. Since then, the little Smurf is known as Aerosmurf.
The selection of AeroSmurf was put to a vote. Tanguy Cartuyvels, VP Marketing at Brussels Airlines explains:
“To design our fifth Belgian Icon, we wanted to ask the public who they wish to see flying through the skies as an ambassador for Belgium. That’s why we launched a contest last year to which everyone with a heart for Belgium, every enthusiast and every designer could participate by sending in their idea or plane design. And we received an overwhelming amount of ideas, from fries to the saxophone.”
The daughter of Peyo – Véronique Culliford (president and founder of IMPS – the licence holder) is happy to see The Smurfs flying in their 60th Birthday, stating
“It is an honor to see the Smurfs representing our country as a Belgian Icon, and a fantastic way to celebrate their 60th birthday. My father would be proud to see Aerosmurf taking to the skies.”
The design of the aircraft – proposed Marta Mascellani features 19 different Smurfs as crew and passengers of the Airbus A320, with Smurfette as the Captian, and Papa Smurf as the co-pilot. It contains various other Smurfs and Belgian icons. For those watching for this plane – look out for Gargamel and Azrael who can be seen on the belly of the plane – so best to spot them during take off and landing.
The Passenger Experience for the plane is also Smurf-based, with Little smurf footsteps on the carpet are leading the Aerosmurf guests to their seats, while a Smurfs video and adapted boarding music complete the Smurfs experience.
As Brussels Airlines continue to extend its branding and it’s “Belgiumness” (in the oncoming face on Eurowings), the airline is trying to connect with passengers of all ages and extend the loyalties of fliers.
As well as give #avgeeks something to watch for in the sky.
And making go “La la la la la lah Smurf the all day long…”
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