Scandinavian Airlines (SAS) today has unveiled its new livery today. It marks the first time their new livery has been through a major revision in 21 years
Let’s have a look at their updated design.
The changes to the old design are as described (with some of the PR fluff taken out)
The update features:
- An updated shade of grey that the airline defines as “fresher”
- A big SAS Logo on the front of the fuselage in a silver-grey tone.
- The blue colour of the tail is extended down
- The red engines nacelle covers have now been changing to a silver grey
- The wordmark “Scandinavian” is still located on the engines, but it is now in dark grey,
- The word “Scandinavian” has also been largely and proudly placed under the plane on the belly as a symbol for SAS’s Scandinavian heritage and for clear visual identification from the ground.
- The Scandinavian heritage is also shown in the three Scandinavian flags that have been updated in a modern, elegant way.
As for the blue, I’m going to let SAS explain the blue.
Customer analysis shows that travelers are proud to be part of the SAS community and that the unique blue color, which has become SAS’ signature, together with the logo, are among the strongest elements when travelers highlight their feelings towards the SAS brand.
In this spirit, the new livery embraces this unique relationship by extending the blue color of the tail further down the fuselage and by adding a new big silver SAS logo to the front of the aircraft.
Prehaps the most interesting thing about the repaint is the use of an advanced coating material, provided by AkzoNobel, allowing fewer layers of colour to be added – thus reducing the weight cost of the new paintwork
In quotes
Rickard Gustafson, President and CEO at SAS said
“The new livery design is a symbol of our future, a more sustainable and competitive future for SAS, but one that also embraces our heritage. Travelers from Scandinavia will recognize their home, while global travelers will encounter the renowned feeling of the Nordics,”
“Crucial to the successful relationship with our travelers, is the thousands of SAS employees who provide passengers with top class travel experiences and service every day. They are the face of our brand and their commitment is key to a more sustainable and competitive future,”
When can you see it?
The new paintwork will appear initially on the Airbus A350 and A320neo fleet, whilst the rest of the fleet will be repainted during the normal maintenance periods. SAS said that all aircraft will be painted by 2024.
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Surprisingly, this livery change is pretty good, especially when compared to the recent Lufthansa change which took an iconic livery and just made it…less. I never understood the red engines on the SAS livery.
I still would have preferred something to break up all that white on the fuselage, though.