Obviously, I was not hallucinating when I heard this yesterday morning in a jetlagged state.
Delta Air Lines and Starbucks have announced a tie-up, where members can link accounts to earn one mile per $1 spent at Starbucks and double Stars on days travelling on Delta.
Now departing to a participating branch of Starbucks. Image, Economy Class and Beyond.
The new partnership started on the 12th of October for US Customers who are enrolled in both Delta SkyMiles and Starbucks Rewards loyalty programs can easily link their accounts by visiting either deltastarbucks.com or starbucksdelta.com.
No notice for those with international accounts can earn (because going by this author’s Starbucks habit, I could rack up some serious points if this option existed internationally).
Sorry UK people. That includes us it seems.
Once the accounts are linked, members will earn one mile per $1 spent on eligible purchases at Starbucks, and on days when enrolled members have a scheduled flight with Delta, they will earn double Stars on eligible purchases at participating Starbucks stores.
Excluded from the earnable spend includes alcohol, taxes and gratuities.
This new benefit is open to currently enrolled members as well as new members of the companies’ loyalty programs.
Lead-in benefits ahead
In addition to earning one mile per $1 spent on qualifying purchases at Starbucks and double Stars at participating Starbucks stores on the day of a scheduled Delta flight, customers who link their accounts between Oct. 12 and Dec. 31, 2022, will earn an additional 500 miles and, once they make a qualifying purchase, 150 Stars.
Delta Choice Benefits too
Delta SkyMiles is also announcing the addition of Starbucks Stars as a new “Choice Benefit” for its members. Along with the newest slate of “Choice Benefits” announced last week, Diamond and Platinum SkyMiles Members will be able to select 4,000 Stars as one of their annual Choice Benefits in 2024.
In Quotes
Prashant Sharma, Vice President of Loyalty at Delta said
“We’re continuing to evolve Delta’s SkyMiles program to give our customers valuable, premium experiences not just on the days they travel but in their everyday lives as well,”
“Through this new partnership with Starbucks, we can deliver more moments and interactions that matter, both in the air and on the ground.”
Ryan Butz, Vice President, Loyalty Strategy and Marketing at Starbucks.
“Starbucks Rewards and Delta SkyMiles are centered on creating moments of meaningful connection, and by bringing together two of the country’s most celebrated loyalty programs we are able to reward our members with more of what they love,”
“We are excited to partner with Delta to offer our members even more valuable benefits, as well as invite more customers to join Starbucks Rewards.”
Following on from other Delta-Starbucks Partnerships
This isn’t the first time Delta and Starbucks have come together, with the airline brewing the coffee onboard its aircraft. It seems that this is the next extension to allow customers of both programmes to benefit.
For those who like Starbucks coffee, the ability to earn miles on the side (on top of however you pay to you earn points on your credit card), it’s an attractive proposition for those who need their caffeine as well as SkyMiles points
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