ITA Airways is ramping up its changes as the Festa della Repubblica (the Italian Republic Day) as the carrier continues to evolve after six months of the first flight.
Airbus A350
On the 2nd of June, ITA Airways will take its new Blue Airbus A350 for its first commercial flight between Roma Fiumicino – Buenos Aires. The new route will see flying for the first time the Company’s new uniforms, catering, and interiors. The Airbus A350 will be the first aircraft to sport all the Company’s new onboard features, which will be gradually introduced throughout its fleet.
The new Airbus A350-900 features 334 seats, including 33 full-flat bed seats in Business and 39 seats in Comfort Economy.
Three aircraft have joined the fleet so far, with a fourth on the way.
The interior has been designed by Walter De Silva, with Blue and sand being the predominant colours and progressive human-centric lighting.
New Uniforms
Meanwhile, Brunello Cucinell is behind the new uniforms.
The men’s uniform consists of a dry-fitting jacket and trouser suit with a one-and-a-half-breasted jacket, in which the man’s upper body and shoulders are enhanced. For the woman, both a jacket and trouser combo and the traditional combination with a skirt were chosen, to balance a refined sartorial elegance with a contemporary touch given by clean lines and volumes.
The new uniforms will enter service on the entire fleet progressively over the next few months.
Network
As well as the Buenos Aires route kicking off, the Rome Fiumicino to Los Angeles and Sao Paulo have launched today
Rome- Sao Paulo is booked to operate as follows
AZ674 DEPART FCO 22:45 ARRIVE GRU 05:25+1 AZ675 DEPART GRU 14:25 ARRIVE FCO 07:10+1 Operates Monday, Tuesday, Wednesday, Friday and Saturday from Rome Operates Tuesday, Wednesday, Thursday, Saturday, and Sunday from Sao Paulo Daily from August
Rome to Los Angeles
AZ620 DEPART FCO 09:15 ARRIVE LAX 13:15 AZ621 DEPART LAX 15:15 ARRIVE FCO 12:15 Operates Daily
Meanwhile, in Europe, ITA Airways is adding flights to Sardinia, as well as Spain, Greece and Croatia. Seasonal flights in August from Rome FCO and Milan Linate to Lampedusa, Pantelleria, Corfu, Heraklion, Rhodes, Ibiza, Menorca, Majorca, Kefalonia, Dubrovnik and Split.
The summer season includes 63 new destinations, of which 22 are domestic, 34 are international and 7 are intercontinental.
In Quotes
“The idea of this stylistic consultancy with ITA Airways certainly stems from a common vocation, which aims at transferring the style of fine Italian clothing also through the uniforms of the cabin crew,” commented Brunello Cucinelli, “this to represent an image of Italy that is recognized internationally as the cradle of a culture inspired by beauty, art and traditions. All this will be achieved also through the great contribution of the medium-sized Italian enterprises that will produce them, following this new idea developed together with ITA Airways’.
“To create the ITA Airways on-board gastronomic proposal, we were inspired by the culinary excellence of our country, the tradition of Italian cuisine made with high-quality raw materials combined to a contemporary approach, which is at the same time simple and elegant and provides to customers a service that has Italy in its heart. I am honored to be part of the team of chefs who will take turns for the catering offer on board: this is a truly innovative project of our flagship carrier and represents an extraordinary message of great national harmony and international breath,” said Enrico Bartolini.
“Design is a transversal and universal language and the interior of an aircraft, like any space in motion, is a place to be shared. A place that, as it revolves more and more around travelers, enters directly and profoundly into the mood and state of mind of every single person,” said Walter De Silva. “In the project with ITA Airways, the idea of borrowing Gino Paoli’s famous song ‘Il Cielo in una stanza’ (‘The Sky in a Room’) immediately crossed my mind, because it brings back to the interior of an aircraft a pleasant sensation that is consistent with the mode chosen for a journey above the clouds.”
A busy summer
With the sealed bids already in for ITA’s suitors, this summer is important for the airline to perform and show it has left a lot of its Alitalia past behind it.
With a fleet that will mostly be very new from 2025, along with a refreshed product – it will be up to the airline to show its greatest resource – its people – can rise to the occasion.
Whilst new planes, uniforms, routes and food are wonderful, they need to be delivered by a happy workforce.
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