Economy Class & Beyond

British Airways to introduce Marmite in the Sky. Yes. Marmite

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If you're British, Marmite can provoke strong reactions - some people love it, other people hate it. So of course, to celebrate part of British Airways 100, the airline has done a tie-up with Marmite to bring it in the cabin, and sell it in-flight Love or hate it - British Airways are selling it - Image, British Airways   The tie up begins on the 1st May, … [Read more...]

Acro delivers new seats to Norra

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It seems Norra is replacing the seating in their current ATR fleet, with new Acro Series 3ST+ seats, with the first delivery been made to the airline. Acro and Finnair personnel (L-R) Jerome Lawler (Acro Key Account Manager), Chris Leese-Wood (Acro CEO), Federico Trincavelli (Acro Sales Manager), James Blake (Acro Project Manager), Karolina Parhiala (ATR fleet manager), … [Read more...]

Jin Air to fly Inflight VR onboard

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Jin Air (Korea Air's low-cost offshoot and a Hanjin group company) are and InflightVR working together to deliver Virtual Reality experiences in the air. Jin Air will trial 10 devices on daily flights between Seoul, South Korea and Da Nang, Vietnam to get additional passenger insight on usage preferences and the adequate rental price before deploying it to their whole … [Read more...]

Virgin Atlantic to drop the Flying Lady, Welcomes new flying icons

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Virgin Atlantic for many years has had the flying lady on the nose... and sometimes the back of the plane. The Flying Lady/Birthday girl - Image, Economy Class and Beyond The original design inspired by Alberto Vargas in the 1930s and 1940s. However, times have changed. And it's time to welcome the Flying Icons that promote inclusion and diversification. And there's a … [Read more...]

Communication is everything… yet British Airways struggles with this when it comes to baggage…

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Whilst we head into the Passenger Experience Week in Hamburg, I'm in the middle of my own troubles, caused primarily by British Airways. I doubt it. Earlier, the first bag was delayed. Then went missing. It turns out, they've reflighted the bag without informing me (in this term, re-flighted means the bag was switched from  flying aboard BA294 to BA296). To put … [Read more...]

Snatching defeat from the jaws of victory – British Airways luggage delivery (oh. They lost my bag too)

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It continues to puzzle me that at home hubs, airlines have trouble delivering luggage to the belt - priority or otherwise. I'm sat at Belt 4, after coming off a rather reasonable flight on BA294 today, with the plane on the ground early, and my good self through immigration by 6:50. But it seems that congestion in the baggage area, as well as my bag loaded in the … [Read more...]

The joys of delays and paperwork… and EC261

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Good afternoon from 36,000ft as I trek between London and Chicago. Well, except I should be a lot closer to Chicago than I am as I write this. It's been a fun morning to say the least, with the plane that was due to take me over to the USA being pulled for maintenance work. As I boarded the aircraft, I was handed a lovely little leaflet So … [Read more...]

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