BMI once again has gone off to the Strategy Boutique* and has re-logoed itself – revealed in a Lufthansa Newsletter with thanks to oliver2002 on FlyerTalk
And this is what they’ve spent money on this time..
Well it’s a logo I suppose. Any resemblance to the OneWorld logo is just a passing concern.
There’s also an interesting piece of PR from Lufthansa and Donnington Hall HQ on the future of BMI. Which is nice enough fluff. Kills a few minutes if you’re bored.
This is of course is one of BMI’s many trips to the Strategy Boutique, with the renaming of lounges, new soft furnishings on aircraft, trips to the paint shop (when they can be bothered), etc …
For the uninitiated, the term “javascript:void(0)Strategy Boutique” comes from when a company does a re-brand, and the “joss stick – PowerPoint – Laser Pointing wielding execs” actually get creative.
As demonstrated so eloquently by “The Register“
