AirFi is to partner with United Enterprise (UE) to offer AirFi’s products in the region.
The tie-up between AirFi and UE, based at Baiyun International Airport in Guangzhou, China, is the last chapter in AirFi’s mission of becoming a truly global player.
United Enterprise represents, distributes, and services a wide range of leading products and services for major brands in the aviation industry, and will now do the same for AirFi’s portfolio, including its AirFi box IFE streaming solution, Connected Crew mPOS solutions, and the AirFi LEO connectivity solution.
AirFi Box – Image, Economy Class and Beyond.
With Boeing and Airbus predicting growth in China, AirFi has chosen this point in time to bring its products and services to the Chinese aviation market through a trusted and well-respected local partner.
AirFi China has exciting plans to adapt and evolve the AirFi product portfolio to better suit the unique culture and business architecture of China. For example, work is underway to integrate the backbone technology of AirFi’s in-seat ordering capability with AliPay and enable payment via QR codes, to reflect the most popular payment methods in this region.
In Quotes
Job Heimerikx, AirFi CEO said:
“No two global regions are alike. This is why the AirFi growth strategy has always included branded partners who understand the nuances of doing business in their home markets,”
“By combining our strengths with the strength of our local partners, we can operate with maximum efficiency and support airlines everywhere to improve passenger experiences, boost inflight sales revenues, and streamline crew operations,” he continued. “United Enterprise is a very well-established player in China with a vast network of customers and broad experience in aircraft OEM projects, aftermarket sales and distribution, MRO and more. We look forward to growing AirFi’s presence in the Chinese market together.”
Angie Peng, business development manager at United Enterprise said:
“AirFi is the global leader in portable wireless IFE solutions, onboard retail technology and low-bandwidth aircraft connectivity and we see a great need for such innovation in the Chinese aviation sector. It is expected that the market response to AirFi China will be strong, and we are excited about short and long-term opportunities for mutual development. We have already begun marketing AirFi solutions in the region with positive responses.”
Growth continues.
AirFi China joins a roster of thriving AirFi branded partners around the globe, which include AirFi America, AirFi Vietnam, AirFi Indonesia and AirFi Japan, as their product stack distribution continues.
We’ll be catching up with AirFi in a few weeks as we take a look at their products and implementations.
Welcome to Economy Class and Beyond. It’s coming up to Aircraft Interiors Expo
Your no-nonsense guide to network news, honest reviews, in-depth coverage, unique research, as well as the humour and madness I only know how to deliver.
Our Social Media pool has expanded. You can find us across most networks as @economybeyond on Twitter, Mastodon, BlueSky, Threads and Instagram!
Also, remember that we are part of the BoardingArea community, bringing you the latest frequent flyer news from around the world.
